Chapel Down Group plc

("Chapel Down" or "the Company")

EPIC: CDGP

Chapel Down announced as
Official Sparkling Wine of ECB

Chapel Down, the leading and largest English wine maker, has announced a new partnership with the England and Wales Cricket Board (ECB) as its Official Sparkling Wine.

The partnership will see Chapel Down's sparkling wine offered to winning teams on the podium at all Men's International, Women's International and Domestic Finals, watched by millions worldwide. The announcement comes on the first day of the LV= County Championship.

This is the first time the ECB has partnered with an English sparkling wine brand, following previous partnerships with Champagne. Chapel Down's partnership with the ECB cements the relationship between one of England's most popular sports, cricket, and the English sparkling wine industry.

Chapel Down CEO, Andrew Carter, said: "We are thrilled to be the Official Sparkling Wine to the England and Wales Cricket Board and delighted that future English cricket success will be celebrated with Chapel Down, English sparkling wine."

ECB Sales & Marketing Director, Russell James, added: "We are delighted to be bringing some sparkle to the cricket summer through this partnership with Chapel Down. It's great to be teaming up with a quality
home-grown brand across international, domestic and recreational cricket."

The partnership is the latest in a growing number of associations that Chapel Down has across the British sporting season. The brand is already showcased as the Official Sparkling Wine of the Oxford & Cambridge Boat Race and across Ascot Racecourse throughout the year. Chapel Down extends its celebration of home-grown talent across British institutions in the world of Arts with partnerships with The Donmar Warehouse theatre, the Turner Contemporary gallery and the Royal Opera House.

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Editors' Notes

About Chapel Down

Chapel Down is England's leading wine producer, with a mission to change the way the world thinks about English wine. Based in the heart of Kent and with vineyards located primarily across the chalky North Downs, Chapel Down is best known for its homegrown, universally enjoyed, sparkling wines. The producer also crafts a range of award-winning still wines and spirits, all made with locally grown and sourced grapes, showcasing the potential of English wine and its terroir.

Each year Chapel Down welcomes consumers to its winery in Tenterden for guided tours and experiences. It is also home to a two AA Rosette and Michelin Bib Gourmand restaurant, The Swan, and together these provide a platform on which to build life-time brand ambassadors and brand value.

Since its inception, Chapel Down has continued to flourish, gathering international acclaim and global recognition for its products.

For more information visit: https://www.chapeldown.com/

About England and Wales Cricket Board

The England and Wales Cricket Board is the national governing body for cricket in England and Wales, supporting the game from the grassroots to elite England teams. England's Men's and Women's teams are both reigning 50-over World Champions after both teams won dramatic ICC Cricket World Cup finals at Lord's in 2017 and 2019 respectively.

England boasts a further four successful national teams with England Visually Impaired, England Physical Disability, England Deaf and England Learning Disability teams competing across the world. In 2020, the ECB launched its new five-year strategy 'Inspiring Generations' to grow the game of cricket and inspire more people to pick up a bat and ball and say cricket is a game for them.

For more information visit: https://www.ecb.co.uk/