THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

19 April 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

Appointment of Chief Executive Officer

Board Changes

(London, UK, April 19, 2022) Chill Brands Group, the international consumer packaged goods company, is pleased to announce a reorganisation of its executive management team to support the Company's growth.

Callum Sommerton, previously International Brand Director for the Company, will now serve as the Company's Chief Executive Officer and has been appointed to the Company's Board of Directors.

As a former legal professional with brand protection and regulatory experience, Mr Sommerton has helped to create, develop and protect major brands in multiple industries and across numerous jurisdictions. Prior to joining the Company in 2021, he established a digital marketing and business growth consultancy practice providing strategic direction and support to a client base of public and private companies operating within the consumer goods, luxury lifestyle, and professional services sectors. Mr Sommerton will spend his time managing the Company's strategy in the United States and interacting with investors, partners, and regulators in the UK.

Antonio Russo and Trevor Taylor, currently Co-Chief Executive Officers, will assume other senior roles within the Company. Mr Russo has been appointed as Chief Commercial Officer and will focus on Chill Brands' sales and marketing activities within the physical retail and digital channels. Mr Taylor has been appointed as Chief Operating Officer and will focus on improving the Company's approach to logistics and fulfilment. Both Mr Taylor and Mr Russo will continue to sit on the Company's Board. 

Michael Sandore, formerly Chief Commercial Officer, is leaving his position and the Company effective immediately.

Mr Sommerton commented: "I am delighted to have joined the Board of Chill Brands Group and am honoured to represent the interests of our shareholders as Chief Executive Officer. These management changes are a reflection of our commitment to sustainable growth and profitability for Chill Brands. I have ambitious plans for the Company and will share a comprehensive forward-looking strategy shortly.

I would like to thank Trevor and Antonio for their service to the Company to date as Co-Chief Executive Officers and look forward to working closely with them to focus the Company's efforts on generating revenue and building recognition of the Chill brand. There is a great deal of hard work to be done but I am excited to seize the opportunities ahead and enthusiastic to shape the company into a shareholder-focused operation with a clear investment case and a bright future ahead of it." 

Trevor Taylor, Chief Operating Officer, said: "Antonio and I are grateful to investors for their support over the past two years. We look forward to continuing our work at the Company through our respective appointments which will better enable us to play to our strengths. As significant shareholders in our own right, we could not be more pleased with the appointment of Callum Sommerton to the Board and to the position of CEO. He demonstrates the leadership and vision necessary to secure success for the Chill brand and we are certain his expertise will guide the Company towards a brighter and more stable future."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company concerned with the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognizable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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