THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

 20 April 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

Issue of Shares to Director

(London, UK, April 19, 2022) Chill Brands Group, the international consumer packaged goods company, has today issued 100,000 Ordinary Shares of 1 pence each (the "Shares") to Mr Scott E. Thompson following his appointment to the Board of Directors as an Independent Non-Executive Director on 27 January 2022.  The Shares are issued under the final share-based compensation package that was being contemplated at the time of Mr Thompson's appointment (as set out in the announcement of his appointment).

Mr. Thompson was most recently the General Counsel Intellectual Property/Marketing Properties of Mars, Inc. and prior was the Assistant General Counsel of Philip Morris Companies (now Altria). He has almost forty years of intellectual property law experience and is recognized by the World Trademark Reporter as one of the top 300 trademark attorneys in the world.  He has additionally served in leadership roles for some of the world's largest brands including Colgate-Palmolive and GlaxoSmithKline.

Application will be made to the London Stock Exchange for the Shares to be admitted to trading on the Main Market of the London Stock Exchange and the Standard Segment of the FCA Official List ("Admission").  It is expected that Admission will become effective and that dealings in the Shares on the Main Market of the London Stock Exchange will commence on or around 25 April 2022.

On Admission, the Company will have 212,170,034 Ordinary Shares in issue, each with one voting right.  There are no shares held in treasury.  Therefore, the Company's total number of Ordinary Shares and voting rights will be 212,170,034 and this figure may be used by shareholders from Admission as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company focused on the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognizable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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