THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

 21 April 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

Issue of Shares to Marketing Partner

(London, UK, April 21, 2022) Chill Brands Group, the international consumer packaged goods company, announces its intention to issue 500,000 Ordinary Shares of 1 pence each (the "Shares") to the U.S. Major Arena Soccer League ("MASL") following the commencement of a sponsorship programme as announced on 20 December 2021 and provisioned for in the Half-Yearly Report. The Shares will be issued under the final share-based remuneration package that was agreed in respect of Chill Brands' sponsorship of MASL and its sports teams.

The Shares will be issued, and applications will be made to the London Stock Exchange for the Shares to be admitted to trading on the Main Market of the London Stock Exchange and the Standard Segment of the FCA Official List ("Admission").  It is expected that the issue will take place, Admission will become effective and that dealings in the Shares on the Main Market of the London Stock Exchange will commence on or around 19 May 2022.

On Admission, the Company will have 212,670,034 Ordinary Shares in issue, each with one voting right.  There are no shares held in treasury.  Therefore, the Company's total number of Ordinary Shares and voting rights will be 212,670,034 and this figure may be used by shareholders from Admission as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company focused on the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognizable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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