23 September 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

UK Marketing Partnership

Chill Brands Group, the international consumer packaged goods company, is pleased to announce that it has become the official sponsor of a leading mental health podcast.

The "Lads, Dads & a Couple of Beers" podcast is a leading voice on men's mental health and has grown in popularity with listeners across the Spotify, Apple, and Google content platforms. Previous guests have included Judy Murray OBE, former Olympian Iwan Thomas MBE, and former Soccer AM host Tim Lovejoy alongside a cast of other high-profile contributors.

The affiliation will see Chill Brands become the podcast's official sponsor for its upcoming season and will include social media marketing of the Chill brand in addition to the display and discussion of the Group's existing CBD range alongside new products as they are launched.

This affiliation complements the Company's refreshed brand strategy and will help to deliver additional traffic to Chill.com as its newly redeveloped design is unveiled.

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"We are elated to have secured a sponsorship agreement with the Lads, Dads & a Couple of Beers podcast and are grateful to the team for their support.

We will shortly be relaunching our brand and the Chill.com website, both of which will champion relaxation and improved mental health. I look forward to bringing the puzzle pieces together and believe strongly that our shareholders will quickly understand how this partnership will help us to reach and attract relevant consumers." 

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company concerned with the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognisable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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