17 November 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Sale of Vapes to Leading UK Distributor

Chill Brands Group, the consumer packaged-goods distribution company, is pleased to announce that it has received an initial order for its Chill ZERO nicotine-free vapour products from the UK's largest category-specific distributor.

The Company has reached agreement for its products to be marketed and sold by Flawless, the leading distributor to category specialist vape stores in the UK. Flawless supplies over 5,000 wholesale accounts and has more than 50,000 active customers.

The arrangement is expected to significantly increase visibility of the Chill brand as its products become available to the thousands of business and retail customers that use the Flawless distribution platform.

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "We are thrilled that our Chill ZERO range of nicotine-free vapes will be carried by Flawless, who are a dominant force in the UK vaping industry. This is another vote of confidence in our product range and we look forward to demonstrating that Chill ZERO is a serious challenger in the buoyant vape market."

-ENDS-

About Flawless

Flawless Vape (www.flawlessvapeshop.co.uk / www.flawlessvapedistro.co.uk) is the UKs leading distributor of vaping products including vaping hardware, accessories, starter kits, tanks and e-liquids. Their wholesale distribution platform caters to thousands of category-specialist vape stores, delivering many of the world's most popular vaping brands to retail outlets and consumers throughout the UK.

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) develops, markets and distributes wellness and recreational products including tobacco alternatives and supplements. The Company's proprietary nicotine-free vape products, branded Chill ZERO, are sold in US and UK retail outlets, on Amazon.co.uk, and by a number of category-leading distributors. Chill Brands also operates Chill.com, a curated e-commerce marketplace site that sells products from pioneering global brands.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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