THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

5 September 2024

Chill Brands Group plc

("Chill Brands" or the "Company")

Notice of Annual General Meeting

Appointment of Director

The board of directors of Chill Brands (the "Board") is pleased to announce the publication of the notice of its 2024 Annual General Meeting (the "AGM") and to announce the appointment of Nick Tulloch to the Board.

Notice of AGM

The AGM will be held at 3.00 pm on Monday, 30 September 2024 at the offices of Allenby Capital Limited, 5^th Floor, 5 St Helen's Place, London EC3A 6AB.  The notice of the AGM (the "Notice") will be published today and made available on the Company's website in accordance with the electronic communications provisions of the Company's Articles of Association.

In accordance with UK Listing Rules UKLR 22.2.6-7, a copy of the Notice will be submitted to the National Storage Mechanism and will be available for inspection at:

https://data.fca.org.uk/#/nsm/nationalstoragemechanism

As first notified on 17 July 2024 (the "Announcement"), there have been delays in the preparation of the annual report and audited accounts for the year to 31 March 2024 (the "Annual Report").  Due to the continuing delays (further details below), the Annual Report will not be published with the required notice prior to the AGM, as a result of which, the AGM will be adjourned in relation to those resolutions connected to the Annual Report.  The AGM will be subsequently reconvened, and details notified once the Annual Report has been published.

Appointment of Director

On 17 July 2024 the Company announced the proposed appointment of Nick Tulloch as a Non-Executive Director and that it was intended Nick would be appointed at the 2024 AGM. The Board is pleased to announce that Nick has been appointed a Non-Executive Director with effect from the date of this announcement and a resolution to re-appoint him in accordance with the Articles of Association of the Company will be proposed at the AGM.

Nick Tulloch has advised companies on the UK capital markets for over 20 years, working for several well-known investment banks and stockbrokers, including Cazenove, Arbuthnot and Cantor Fitzgerald. He is CEO of Voyager Life plc, which he founded originally as a plant-based health & wellness company and is currently overseeing its transformation into a helium business with production assets in Kansas, USA.  This marks the second time in his career that he has carried out a business change.  He was finance director and then subsequently CEO of Chill Brands Group plc in 2019 - 2020 (at which time it was called Highlands Natural Resources plc and then Zoetic International plc) when he led the company's pivot from oil & gas and into what became its current operations. Nick began his career as a solicitor with Gouldens and he holds a master's in law from Oxford University. Nick is also chairman of ECR Minerals plc.

The Board will continue its search for an additional Non-Executive Director and expects to appoint one prior during 2024.

Completion of the audit and publication of the Annual Report

The audit process for the Company's financial year to 31 March 2024 was commenced in April and then paused during May 2024. The Company is in the process of regaining control of its financial data, accounts and systems from banks and other parties. The Board is liaising with its auditors in order to provide them with all necessary information to complete the audit and will provide a further update regarding the anticipated completion and publication of the Company's 2024 Annual Report in due course.

The Board intends to publish a more detailed update regarding trading and the recovery of its assets from former Directors in advance of the AGM.

Harry Chathli, Non-Executive Chairman of Chill Brands, said: "We are pleased to announce the appointment of Nick Tulloch to the Board of Chill Brands. Mr. Tulloch's extensive experience and strategic insight will be invaluable as we strive to enhance our operational effectiveness and drive sustainable growth. We look forward to his contributions in shaping the future of our organisation."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international consumer packaged goods company focused on the development, marketing and distribution of wellness and recreational products. The Company's proprietary nicotine-free vapour products cater to the rapidly growing market for tobacco alternatives and are distributed by some of leading retail stores in the US and UK. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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