THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

29 May 2026

Chill Brands Group plc

("Chill Brands" or the "Company")

Share Capital Reorganisation, Director Dealing and Total Voting Rights

Chill Brands Group Plc (LSE: CHLL) announces that the share capital reorganisation (the "Capital Reorganisation") approved by shareholders at the Annual General Meeting held on 13 May 2026 has become effective on 22 May 2026.

Capital Reorganisation

The following steps have been completed with effect from 22 May 2026:

(a)  8 new ordinary shares of 1 penny each (the "Balancing Shares") were allotted and issued immediately prior to the consolidation, bringing the total number of ordinary shares of 1 penny each in issue to 522,926,820;

(b)  every 10 ordinary shares of 1 penny each were consolidated into 1 consolidated share of 10 pence each; and

(c)  each consolidated share of 10 pence was sub-divided into 1 new ordinary share of 0.1 pence each (a "New Ordinary Share") and 1 deferred share of 9.9 pence each (a "Deferred Share").

Following the Capital Reorganisation, the Company's issued share capital comprises 52,292,682 New Ordinary Shares of 0.1 pence each. Dealings in the New Ordinary Shares have commenced under the following identifiers:

ISIN: GB00BX017R92

SEDOL: BX017R9

Ticker: CHLL

Director Dealing

In connection with the allotment of the Balancing Shares, Callum Sommerton, Chief Executive Officer and a director of the Company, was allotted 8 new ordinary shares of 1 penny each. Pursuant to the requirements of the UK Market Abuse Regulation, the following information is disclosed:

Name of person discharging managerial responsibilities: Callum Sommerton

Position: Chief Executive Officer

Issuer: Chill Brands Group PLC

Nature of transaction: Allotment of new ordinary shares of 1 penny each

Date of transaction: 22 May 2026

Number of shares allotted: 8

Price per share: Nil

Pre-transaction holding: 266,668 ordinary shares of 1 penny each

Post-allotment holding (pre-consolidation): 266,676 ordinary shares of 1 penny each

Post-Capital Reorganisation holding: 26,667 New Ordinary Shares of 0.1 pence each

Total Voting Rights

Following the Capital Reorganisation, the total number of New Ordinary Shares in issue is 52,292,682. This figure may be used by shareholders as the denominator for calculations of the total number of voting rights in the Company.

-ENDS-

Enquiries:

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL) is a distribution-led consumer packaged goods company serving the UK convenience retail sector. Through its Chill Connect platform, the Company operates a national field sales team providing direct-to-store distribution and advisory services to brands seeking to expand their distribution into the independent convenience channel. The Company's product range spans vaping and nicotine alternatives, with active expansion into sundries, beverages, confectionery, and other fast-moving consumer goods. Chill Brands partners with established FMCG businesses and emerging brands to provide comprehensive route-to-market solutions. The Company also owns the premium chill.com domain name.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com