28 June 2024

This announcement contains information which, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended). Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

CEL AI plc

("Cel AI" or the "Company")

Changes in board composition

Cel AI (LSE: CLAI), a company specialising in cutting-edge artificial intelligence (AI) to deliver tailored beauty advice and product recommendations as well as next-generation skincare and wellness products, announces that Bruna Nikolla has resigned as Chief Financial Officer and Executive Director and Timothy Le Druillenec has resigned as Executive Director of the Company, both with immediate effect.

The Board would like to take this opportunity to thank Bruna Nikolla and Timothy Le Druillenec for their contribution to the Company and wish them well for the future.

The Company is also pleased to announce that Nicholas Lyth has been appointed as executive director and Chief Financial Officer. The appointment will take effect immediately.

Nicholas Lyth is a UK-based, experienced finance director and qualified accountant with extensive experience advising quoted companies including AIM-listed companies Univision Engineering Ltd, Altona Energy plc and Taihua plc and AQSE-listed companies Phoenix Digital Asset plc, Supernova Digital Assets plc, File Forge Technology plc and Ora Technology plc. For two years, Mr. Lyth was Group Finance and Purchasing Director of Belle Group, a manufacturer of engineering equipment operating across Europe, the US and Asia. He was also Head of Finance at Fothergill Group, a UK manufacturer of technical industrial fabrics, between 1996 and 2003. In his early career, Nick was a management accountant at Courtaulds plc and Rotunda plc.

Were LR 9.6.13 to apply to the Company, there would be no further information to disclose.

Following these changes, the composition of the Board is as follows: Mike Edwards is CEO and Chairman, Nicholas Lyth is Chief Financial Officer; and Misha Sher and Matthew Lodge are Non-Executive Directors.

The directors of Cel AI accept responsibility for this announcement.

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