3 July 2025

Cel AI PLC

("Cel AI" or "the Company")

Cel AI Secures Dedicated Bittensor Subnet to Deploy Decentralised AI Agents

Cel AI Plc (LSE: CLAI) is pleased to announce that it has acquired a dedicated subnet on the Bittensor network, enabling the Company to extend its AI agent technology into the decentralised AI ecosystem.

Decentralized AI Agent Vision

The acquisition aligns with Cel AI's strategy to deploy its AI agents in a decentralised manner across blockchain networks. The Bittensor subnet will serve as infrastructure for Cel's autonomous AI agents to operate independently, providing specialised services to the broader decentralised AI network while generating protocol rewards.

What is a Bittensor Subnet

Bittensor is a decentralised network designed to power and share artificial intelligence (AI) models on a global scale. By using blockchain, Bittensor ensures that AI models and computational resources are accessible and incentivises the creation and sharing of AI models across the network. A subnet is a specialised network within Bittensor where AI agents perform specific tasks and earn TAO tokens (Bittensor's native cryptocurrency) as rewards. Each subnet operates autonomously, with miners competing to provide the most valuable services. With Bittensor recently closing subnet registration, these assets have become increasingly scarce.

Operational Enhancement

The subnet infrastructure is expected to directly benefit Cel AI's core business of delivering      personalised beauty recommendations. The Company will leverage the subnet to build out its network of beauty product indexing, accessing real-time product information, pricing, and availability data to enhance its affiliate marketing operations. Additionally, the subnet will improve content generation capabilities, enabling higher quality personalised beauty advice and product recommendations to drive increased user engagement.

Bitcoin Treasury Integration

The Company intends to implement a systematic approach to TAO earnings, with daily TAO rewards being converted to Bitcoin for treasury growth and re-staked to increase the subnet's future emission capacity.

This creates a compounding effect where decentralised AI agent performance directly builds Bitcoin reserves while expanding operational capacity.

Olivia Edwards, Executive Chair of Cel AI, commented:

"This subnet acquisition creates a powerful synergy between our revenue generation and operational capabilities. Not only are we deploying our AI agents as autonomous participants in the Bittensor network to generate sustainable TAO rewards, but we're also using this infrastructure to supercharge our core beauty recommendation engine. The subnet will enable real-time beauty product indexing and enhanced content generation, directly improving user engagement while building our Bitcoin treasury. It's a perfect example of how decentralised AI can drive both innovation and returns."

Market Opportunity

The Bittensor network distributes approximately 7,200 TAO daily across all subnets, with TAO maintaining a market capitalization of approximately $2.9 billion. Cel AI's subnet positions the Company to capture meaningful emissions through its specialized AI agent services.

This Announcement includes statements that are, or may be deemed to be, "forward-looking statements". These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes", "estimates", "forecasts", "plans", "prepares", "anticipates", "projects", "expects", "intends", "may", "will", "seeks", "should" or, in each case, their negative or other variations or comparable terminology, or by discussions of strategy, plans, objectives, goals, future events or intentions. These forward-looking statements include all matters that are not historical facts. They appear in a number of places throughout this Announcement and include statements regarding the Company's and the Directors' intentions, beliefs or current expectations concerning, amongst other things, the Company's prospects, growth and strategy, planned work at the Company's projects and the expected results of such work, mineral grades and mineral reserve and resource estimates. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Forward-looking statements are not guarantees of future performance. The Company's actual performance, achievements and financial condition may differ materially from those expressed or implied by the forward-looking statements in this Announcement. In addition, even if the Company's results of operations, performance, achievements and financial condition are consistent with the forward-looking statements in this Announcement, those results or developments may not be indicative of results or developments in subsequent periods. Any forward-looking statements that the Company makes in this Announcement speak only as of the date of such statement and (other than in accordance with their legal or regulatory obligations) neither the Company, nor any of their respective associates, directors, officers or advisers shall be obliged to update such statements. Comparisons of results for current and any prior periods are not intended to express any future trends or indications of future performance, unless expressed as such, and should only be viewed as historical data.