THIS ANNOUNCEMENT ("ANNOUNCEMENT") AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR PUBLICATION, RELEASE OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO THE UNITED STATES OF AMERICA, ITS STATES, TERRITORIES AND POSSESSIONS, AUSTRALIA, CANADA, JAPAN, SINGAPORE, THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH PUBLICATION, RELEASE OR DISTRIBUTION WOULD BE PROHIBITED BY ANY APPLICABLE LAW.

5 September 2025

capAI plc

(the "Company" and, together with its subsidiaries and subsidiary undertakings, the "Group" or "capAI")

capMedia Inc Hires AI Innovator Jayne Lytel

as First Senior Hire to Drive Creative Platform Architecture

capAI (LSE: CPAI) is pleased to announce the hire of Jayne Lytel to oversee AI architecture at its California-based subsidiary, capMedia Inc.

As the first senior hire to capMedia's tiny team beyond its founding nucleus, Jayne will lead the design and development of the AI architecture powering the Group's creative platforms; Author42, Creator42, and Game42. Her appointment marks the start of a carefully sequenced build-out of up to four hires in engineering, growth, and partnerships to accelerate commercialisation.

Jayne is an AI Fellow at the R42 Institute and a published author, editor, technologist, and AI innovator with over 30 years' experience at the intersection of publishing and technology.

About Jayne Lytel

·      Author of Act Early Against Autism: Give Your Child at Fighting Chance  (Penguin, 2008).

·      Former syndicated technology columnist with United Media.

·    Founding editor and publisher of The Internet Letter (1993), the first newsletter tracking the commercial rise of the Internet.

·      Former copy editor at The Washington Post.

·    Senior technology roles including NASA contractor on cybersecurity and Lead Technologist at Booz Allen Hamilton, advising the U.S. Department of Homeland Security.

·    Selected as an AI Fellow at the R42 Institute in 2025, where she co-developed Author42 under the leadership of Professor Ronjon Nag and presented it at the R42 Demo Day.

This unique blend of publishing, cybersecurity and AI expertise positions her to architect capMedia's integrated platforms spanning publishing, film, and gaming.

Strategic Rationale

Jayne will focus on:

·     Designing and optimising core AI systems across Author42, Creator42, and Game42 to deliver scalable performance.

·    Enabling seamless pathways from book creation to cinematic adaptation to interactive gaming to open revenue streams.

·     Embedding scalability, editorial integrity, and enterprise-grade security to ensure the platforms are globally deployable.

Her appointment represents a key milestone in capMedia's growth and reinforces the Group's strategy of combining deep editorial and IT expertise within focused "tiny teams".

Building the Tiny Team

capMedia's "tiny team" build-out will continue in the near term with up to four senior hires designed to multiply growth:

·    Growth Hacker / Social Media Lead - driving viral adoption, community growth, and brand reach.

·    AI Engineers (1-2) - advancing the Group's generative and multimodal AI systems, likely drawn from contributors at the R42 Institute.

·   Partnerships Lead - securing strategic relationships across publishing, film, and gaming, embedding capMedia's platforms into global creative workflows.

This sequenced hiring strategy is designed to deliver high-impact, scalable outcomes.

Management Commentary

Professor Ronjon Nag, Executive Director of capAI, commented:

"Jayne's appointment underscores the technical and editorial depth we are bringing into capMedia. Her work at the R42 Institute shaped Author42, and as AI Architect she will help scale Author42, Creator42, and Game42 into commercial reality - strengthening our strategy and positioning capMedia for long-term value creation."

Jayne Lytel added:

"capMedia is at the forefront of AI-driven creativity, and I am excited to join as AI Architect. Author42, Creator42, and Game42 represent a significant opportunity to redefine how stories move from page to screen to interactive worlds, empowering creators globally."

For the purposes of UK MAR, the person responsible for arranging release of this Announcement on behalf of capAI is Richard Edwards, Executive Chairman.

Enquiries

Company:

capAI plc [email protected]

Broker Enquiries:

Peterhouse Capital Limited Tel: +44 (0) 207 469 0930

Important Legal Information

The information contained in this Announcement is for background purposes only and does not purport to be full or complete, nor does this Announcement constitute or form part of any invitation or inducement to engage in investment activity. No reliance may be placed by any person for any purpose on the information contained in this Announcement or its accuracy, fairness or completeness. The contents of this Announcement are not to be construed as legal, financial or tax advice.

This Announcement does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall it (or any part of it), or the fact of its distribution, form the basis of, or be relied on in connection with, any contract therefor.

This Announcement may include forward-looking statements, which are based on current expectations and projections about future events, including about the Group's operations, strategy, financial performance, development milestones, and the future prospects of its business divisions, including capMedia Inc and the Author42, Creator42 and Game42 platforms. These statements may include, without limitation, any statements preceded by, followed by or including words such as "target", "believe", "expect", "aim", "intend", "may", "anticipate", "estimate", "plan", "project", "will", "can have", "likely", "should", "would", "could" and any other words and terms of similar meaning or the negative thereof.

Forward-looking statements are based on current expectations and are subject to various risks and uncertainties that could cause actual outcomes to differ materially. These risks include, but are not limited to: successful execution of definitive agreements; regulatory approvals; development timelines; market acceptance; technological shifts; and broader economic conditions. No representation or warranty is made or will be made that any forward-looking statement will come to pass, and no assurance can be given that any forward-looking statement will prove accurate. Except as required by law, capAI undertakes no obligation to revise or update any forward-looking statement. The forward-looking statements in this Announcement speak only as at the date of this Announcement.