Creightons Plc

(the "Company" or "Group")

Change of Company name to Potter & Moore

The Company, a British-based beauty and well-being brand owner and private label manufacturer, is pleased to announce that it has registered for its name to be changed from Creightons Plc to Potter & Moore Plc ("Potter & Moore"), as part of a Group-wide corporate rebrand.

This follows a Board review which concluded that returning to the original trading name, Potter & Moore, better reflects the identity by which many of the Group's customers and all of its retail partners and trading stakeholders already recognise the business. The Board believes that aligning the corporate name with the Group's principal trading identity will enhance brand clarity, strengthen recognition across key markets, and support more effective engagement with both existing and prospective partners.

Potter & Moore has been the Group's principal trading name since its origins in 1749, when Ephraim Potter and William Moore founded the original botanical beauty products business in Mitcham, England. The rebrand therefore combines a well-established heritage with the Group's modern positioning as a scaled beauty and well-being business.

The Board believes that returning to a single, unified corporate identity will strengthen the Group's brand equity, improve marketing efficiency, and better align the Company's corporate profile with its core commercial activities. This is expected to support the Group's long-term growth strategy, including expansion across both branded and private label channels, and enhance the Group's positioning with retail partners and consumers, ultimately underpinning sustainable shareholder value creation.

The transition on product packaging will be managed organically, with updates implemented on a rolling basis as part of normal production cycles. This approach is expected to ensure minimal operational disruption and no material incremental cost to the Company.

The Company's new TIDM code will be "PAM". The name change certificate has been received by Companies House and is being processed. The new Company name is therefore expected to become effective in the coming days, at which time, a separate announcement will be made by the Company. The ISIN and SEDOL will remain unchanged, and trading in the Company's shares will continue uninterrupted. The Company's legal entity, Board, management team and underlying business operations remain unchanged.

Further information, including disclosures required pursuant to AIM Rule 26, will be made available on the Company's new website www.potterandmooreplc.com 

For enquiries, please contact:

Company                              [email protected]                                                     +44 1733 281058

Paul Forster, Chairman  

Philippa Clark, CEO

Zeus (Nominated Adviser and Broker)                                                                                 +44 203 829 5000

David Foreman / Ed Beddows (Investment Banking) 

Nick Searle (Sales)