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Boohoo Group Plc announced on 13 January 2026 that awards under its Group Turnaround Scheme (GTS) have been granted to Debenhams Group Executives and senior employees. Under the GTS, CEO Dan Finley received 66.67% with a maximum potential award of £148.1 million, and CFO Phil Ellis received 10.00% with a maximum potential award of £22.2 million. Additionally, on 12 January 2026, Dan Finley subscribed for 18,000 D ordinary shares for £19,858, and Phil Ellis subscribed for 2,700 D ordinary shares for £2,978.70, as part of the GTS.
| Date | 13 Jan 2026 |
| Time | 07:00:05 |
| Category | Director/PDMR dealings |
| ID | 5999O |
boohoo group plc
("Debenhams Group", "Debenhams" or the "Company")
Director and PDMR Dealings
Debenhams Group (AIM: DEBS), a leading online fashion group, announces that, further to the Company's "Group Turnaround Scheme" announcement that was released at 7:01 a.m. on 27 November 2025 (the "GTS Announcement") by Debenhams, awards under the Group Turnaround Scheme (the "GTS") have now been granted.
Under the GTS Plan, awards have been made to certain Executives and other senior employees of the Company as set out below.
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Participant |
Percentage of the GTS |
Maximum potential award under the GTS (on basis the share price is at, or above £3.00 at each of the three Measurement Dates) |
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Dan Finley, Chief Executive Officer |
66.67% |
£148.1m |
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Phil Ellis, Chief Financial Officer |
10.00% |
£22.2m |
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Other employee Participants |
23.33% |
£51.8m |
Additional Related Party Transaction
Following the implementation of the GTS, Dan Finley has received c.66.67% of the GTS. The Remuneration Committee has also approved an increased award of c.10% of the GTS to Phil Ellis.
The independent directors being Iain McDonald, John Goold and Tom Handley (who each also sit on the Committee), Tim Morris, Kirsty Britz, Mahmud Kamani and Carol Kane (the "Independent Directors") re-confirm, having consulted with Zeus Capital, Debenhams Group's Nominated Adviser, that the terms of the Related Party Awards are fair and reasonable insofar as the Company's shareholders are concerned.
Capitalised terms used but not defined in this announcement have the meanings given to them in the GTS Announcement unless the context provides otherwise.
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Enquiries |
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Debenhams Group |
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Phil Ellis, Chief Financial Officer |
Tel: +44 (0)161 233 2050 |
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Zeus Capital - Nominated Advisor and Joint Broker |
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Dan Bate / James Edis |
Tel: +44 (0)161 831 1512 |
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Benjamin Robertson |
Tel: +44 (0)20 3829 5000 |
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Panmure Liberum - Joint Broker Sodali & Co - Financial PR Adviser |
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Ben Foster / Louisa Henry |
Tel: +44 (0)20 3984 0114 |
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About Debenhams Group
Debenhams Group is an online platform, for fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams, Britain's online department store and leading fashion-led marketplaces, boohoo, PLT, MAN, and Karen Millen.
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
Further details are set out in the below notification, made in accordance with the requirements of the UK Market Abuse Regulation.
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1 |
Details of the person discharging managerial responsibilities / person closely associated |
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a) |
Name |
Dan Finley |
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2 |
Reason for the notification |
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a) |
Position/status |
Chief Executive Officer |
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b)
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Initial notification /Amendment |
Initial notification |
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3
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Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
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a) |
Name |
boohoo group plc |
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b) |
LEI |
213800SZF3KFCECWY243 |
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4
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Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
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a)
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Description of the financial instrument, type of instrument Identification code |
D ordinary shares of £0.001 each in Debenhams Group Holdings Limited
ISIN: JE00BG6L7297 |
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b) |
Nature of the transaction |
Subscription of shares as part of the GTS |
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c) |
Price(s) and volume(s)
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d) |
Aggregated information - Aggregated volume - Price |
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e) |
Date of the transaction |
12 January 2026 |
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f) |
Place of the transaction |
Off Market |
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1 |
Details of the person discharging managerial responsibilities / person closely associated |
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a) |
Name |
Phil Ellis |
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2 |
Reason for the notification |
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a) |
Position/status |
Chief Financial Officer |
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b)
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Initial notification /Amendment |
Initial notification |
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3
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Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
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a) |
Name |
boohoo group plc |
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b) |
LEI |
213800SZF3KFCECWY243 |
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4
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Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
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a)
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Description of the financial instrument, type of instrument Identification code |
D ordinary shares of £0.001 each in Debenhams Group Holdings Limited ISIN: JE00BG6L7297 |
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b) |
Nature of the transaction |
Subscription of shares as part of the GTS |
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c) |
Price(s) and volume(s)
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d) |
Aggregated information - Aggregated volume - Price |
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e) |
Date of the transaction |
12 January 2026 |
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f) |
Place of the transaction |
Off Market |
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