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Debenhams Group (boohoo group plc) completed the sale of its Nasty Gal brand, including global intellectual property rights, to White Space Group New York, LLC (WSG Brands) for a cash consideration of US$16 million, as announced on 15 September 2026. Nasty Gal generated GMV of £12m and Adjusted EBITDA of £0.4m in FY26.
| Date | 15 Sept 2026 |
| Time | 14:46:54 |
| Category | Disposals |
| ID | 8811U |
15 September 2026
boohoo group plc
("Debenhams Group", the "Group" or the "Company")
Disposal of Nasty Gal for $16m
Debenhams Group is pleased to announce that it has completed the sale of the Nasty Gal brand, including the global intellectual property rights, to White Space Group New York, LLC, operating as WSG Brands ("WSG"), for a total cash consideration of US$16 million (the "Transaction").
Nasty Gal generated GMV of £12m in FY26 and Adjusted EBITDA of £0.4m. It is non-core and not material to the Group. The Transaction aligns with our strategy of transitioning to a marketplace-led business model that is capital-lite, and further strengthens the balance sheet following the £90m sale of the Group's Sheffield Distribution Centre, announced on 10 September 2026.
Dan Finley, Group Chief Executive Officer, said:
"Our turnaround continues at pace. The disposal of this non-core asset aligns with our strategy and further strengthens the balance sheet following the £90m sale of our Sheffield Distribution Centre."
Enquiries
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Debenhams Group |
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Phil Ellis, Chief Financial Officer |
Tel: +44 (0)161 233 2050 |
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Dan Finley, Chief Executive Officer |
Tel: +44 (0)161 233 2050 |
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Zeus - Nominated Adviser and Joint Broker |
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Dan Bate / James Edis / Emma Burn |
Tel: +44 (0)161 831 1512 |
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Nick Searle / Dominic King |
Tel: +44 (0)20 3829 5000 |
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Panmure Liberum - Joint Broker |
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James Sinclair-Ford / Ailsa MacMaster |
Tel: +44 (0)20 3100 2000 |
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Peel Hunt - Joint Broker George Sellar / Andrew Clark
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Tel: +44 (0)20 7418 8900 |
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Sodali & Co - Financial PR Adviser |
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Ben Foster |
Tel: +44 (0)20 3984 0114 |
About Debenhams Group
Debenhams Group is an online platform for fashion, home and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams, Britain's online department store and leading fashion-led marketplaces, boohoo, PLT, MAN, and Karen Millen.