Trading Statement

26 January 2022

Dianomi plc

("Dianomi", the "Company" or the "Group")

Trading Update

Dianomi, a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors, is pleased to announce the following trading update for the year ended 31 December 2021.

The Group experienced strong revenue growth of over 25% compared to 2020, in line with market expectations. Adjusted EBITDA* is expected to be slightly ahead of market expectations. Unaudited cash at the year-end was £10.3 million (30 June 2021: £7.9 million).

Demand from both advertisers and publishers has been strong and the second six months of the year saw further new advertisers and publishers 'go live' on Dianomi's platform, as well as growth within the existing publisher and advertiser base.

In 2021, the Group also saw significant growth in both its video and lifestyle segments; video revenue grew almost 150% year over year and lifestyle revenue amounted to over £1.5m from a standing start. Whilst both are relatively new income streams, and represent a small proportion of overall revenues, there is significant further potential.

The Company will report full year results for the 12 months to 31 December 2021 by early May 2022.

Rupert Hodson, Chief Executive Officer of Dianomi, said: "2021 has been an excellent year for Dianomi. Joining AIM in May has been beneficial as we seek to increase the number of services we deliver to an expanding portfolio of premium advertisers and publishers across the globe.  Reflecting the market, advertisers are diverting more spend to digital platforms and our opportunity is to capture share of this new spend. I believe we are well placed to do so and look forward to reporting further progress during 2022."

*  Adjusted EBITDA is calculated as profit after tax before deducting net finance costs, tax, depreciation, exceptional items and share based payment charges

The information contained within this announcement is deemed to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014. It forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

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About Dianomi

Dianomi, established in 2003, is a leading provider of native digital advertising services to premium clients in the Financial Services and Business sectors. The Group operates from its offices in London, New York and Sydney. The Group enables premium brands to deliver native advertisements to a targeted audience on the desktop and mobile websites, mobile and tablet applications of premium publishers. It provides over 400 advertisers, including blue chip names such as abrdn, Invesco and Baillie Gifford, with access to an international audience of over 400 million devices per month through its partnerships with over 300 premium publishers of business and finance content, including blue chip names such as Reuters, Bloomberg and WSJ. Adverts served are contextually relevant to the content of the webpages on which they appear and mirror the style of the page, which enhances reader engagement. http://www.dianomi.com.