21 March 2022

Dotdigital Group plc

("Dotdigital", the "Group" or the "Company")

Dotdigital becomes Adobe Exchange Premier Partner

Dotdigital Group plc (AIM: DOTD), the leading 'SaaS' provider of an omnichannel marketing automation and customer engagement platform, announces it has become a Premier partner in the Adobe Exchange Partner Program.

The two-year agreement succeeds Dotdigital's Magento Global Premier Partner status, following the acquisition of Magento Commerce by Adobe in June 2018 and subsequent rebranding to Adobe Commerce in April 2021.

Premier Partner status in Adobe Exchange means Dotdigital's flagship Engagement Cloud marketing automation software will continue to be available for purchase from and marketed through the Adobe Exchange App Marketplace.

Milan Patel, CEO of Dotdigital, commented:

"Our strategic partnerships are an important facet of our growth strategy, so we are pleased to have been awarded the highest level of partnership in Adobe's Exchange Partner Program, building on a decade-long relationship. We look forward to continuing to work closely with them under the new agreement, developing joint go-to-market strategies and empowering merchants to deliver the best possible consumer experiences."

Nik Shroff, Senior Director, Global Technology Partners at Adobe, said:

"Dotdigital has been a valuable partner in helping retailers deliver best-in-class customer experiences. We're excited for this next phase of the partnership and look forward to continuing to power contextually relevant, engaging customer experiences for our joint customers."

More information on the Adobe Exchange Partner Program is available here.

For further information please contact: 

Prior to this announcement's release, the statement contained inside information for the purposes of Article 7 of Regulation (EU) 596/2014 (MAR) (Market Abuse Regulation).