Ebiquity Launches Inaugural Advisory Board with Three Industry Veterans to Drive Strategic Growth

World leader in media investment analysis appoints Lou Paskalis, Sarah Mansfield, and Abraham Thomas to guide next phase of expansion

LONDON, 2 September 2025 - Ebiquity, world leader in media investment analysis, today announced the formation of its first-ever Advisory Board, appointing three distinguished industry experts to provide strategic guidance as the company navigates the rapidly evolving advertising landscape.

The inaugural Advisory Board comprises Lou Paskalis, CEO and Founder of AJL Advisory; Sarah Mansfield, renowned global marketing leader and former Unilever executive; and Abraham Thomas, private investor and data business expert.

Meet the Advisory Board

Lou Paskalis is CEO and Founder of AJL Advisory, a consultancy helping marketers improve their business narrative, and serves as Chief Strategy Officer of Ad Fontes Media. With three decades of client-side leadership experience at Bank of America, American Express, and E. & J. Gallo, he sits on advisory boards including Snapchat, POSSIBLE, and VOX, and is active with the Association of National Advertisers (ANA) and Trustworthy Accountability Group (TAG).

Sarah Mansfield is a global marketing leader with over 20 years of experience across media planning, digital marketing, commerce, and measurement. At Unilever, she spearheaded the Global Media Agenda with a €5 billion annual budget, pioneering full funnel planning and retail media best practices. She serves as Vice Chair of ISBA, is a member of the WFA x-media measurement steering group, and co-chairs the I-Com Retail Media Group.

Abraham Thomas is a private investor, board member, and advisor to technology companies specialising in data advantages, data assets, and data businesses. He authors the highly-regarded newsletter Pivotal and was Co-Founder and Chief Data Officer of Quandl, a venture-backed startup that pioneered "alternative data" for capital markets before its acquisition by Nasdaq in 2018. Abraham holds a B.Tech from IIT Bombay and is based in Toronto, Canada.

Advisory Board Statements

Lou Paskalis said: "Having spent nearly half of my career working in the highly regulated financial services industry for both American Express and Bank of America, I have experienced firsthand the tremendous benefits of transparency, accountability and good governance.

"Ebiquity is widely respected due to its independent, data-driven approach to media and marketing consultancy, which has earned it trust from more than 75 of the world's top 100 advertisers reflecting its commitment to independent advice and its positive impact on client media investments. The firm's consistent focus on transparency, ethical standards, and the delivery of measurable value to their clients aligns directly with my personal values and desire to restore trust in the advertising ecosystem which has been in decline in recent years. I am hoping that my tenure on the Ebiquity advisory board will help the company to reverse that trend and reinforce their industry leadership in returning the marketplace to the clean, well-lit environment that was its hallmark at the start of my career."

Sarah Mansfield stated: "I am thrilled and honoured to join Ebiquity's inaugural Advisory Board. Having spent the past 20 years working with leading blue-chip organizations as an advertiser, I've seen firsthand the growing need for trusted, independent advice to help brands navigate where and how to invest their advertising budgets. In today's complex media landscape, avoiding pitfalls and driving the most effective, efficient outcomes has never been more critical-and I'm excited to contribute to that mission."

Abraham Thomas commented: "LLMs are rewriting the social contract of the internet. Advertising, the engine that drove the digital economics of the last two decades, is being irrevocably transformed, with massive (and still developing) implications for advertisers, for content creators, for media organizations, for technology platforms, and for consumers. Meanwhile, in a world of information overload, widening polarization, AI-generated content, and agent-driven actions, the bedrock values of trust and brand have never been more important.

"Ebiquity, with its 30 years of industry experience, its unique quantitative and qualitative data, its global yet local team, and its place of trust within the advertising ecosystem, stands at the heart of these changes. I believe the company is in a position to not just thrive in this future, but to actively define the world we want to live in. The opportunity is limitless, and I'm excited to be part of the journey!"

Ruben Schreurs, Group CEO at Ebiquity, added: "I am absolutely delighted to welcome Lou, Sarah, and Abraham to our inaugural Advisory Board. These are three individuals I have long admired for their exceptional expertise, innovative thinking, and unwavering commitment to advancing critical agendas in their respective industries. Their combined experience spans the entire spectrum of our business opportunities-from cutting-edge data science and technology to client-side leadership and industry advocacy. As we continue to help our clients navigate an increasingly complex media landscape, having access to their strategic insights and guidance will be invaluable. This marks an exciting new chapter for Ebiquity, and I couldn't be more thrilled to partner with such incredibly talented and experienced professionals."

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About Ebiquity

Ebiquity is the world leader in media investment analysis. Trusted by more than 75 of the top 100 global advertisers - and 500 more worldwide - we analyse over $100 billion in media spend each year. This unmatched scale gives us the deepest data and the sharpest insights in the industry, powering the impartial advice our clients act on to make the right decisions that deliver Effective and Responsible Advertising.

Our work is driven by 650 media experts on the ground in 19 countries. Covering more than 80% of the world's media market, we are the most local and the most global, ensuring local relevance with global consistency.

With our evidence-based consultancy, clients transform their media operations, strengthen governance of their investments, and unlock significant incremental business growth.

On average, our clients achieve a 15% improvement in ROI and collectively generate over $1 billion in value annually through our digital governance programmes.

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