20 May 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Appointment of Joint Broker

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce the appointment of Global Investment Strategy UK Limited ("GIS") as a joint broker to the Company with immediate effect. GIS worked alongside existing brokers Allenby Capital and Axis Capital Markets in the Company's recent successful fundraising and admission to trading on AIM.

For further information:

Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

Electric Guitar PLC was listed on the Main Market of the London Stock Exchange on 11 January 2022 and transferred to AIM on 03 May 2024.

For further information please visit www.electricguitarplc.com.