20 May 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Management Changes

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, announces the appointment of Lauren Kelleher as Group Financial Controller, succeeding Ben Lister who has left the Company for personal reasons. Lauren will assume all Ben's financial reporting duties.

After joining Electric Guitar in 2023, Ben has helped to navigate the Company through a successful fundraise, the reverse takeover of 3radical, and the Company's admission to trading on AIM. Lauren joins the Company as a Chartered Accountant (South Africa) with over twelve years of experience in the tech and media sectors, across both public and private companies, having most recently completed a contract role at WPP's GroupM.

John Regan, CEO of Electric Guitar, commented: "On behalf of the Company, I would like to extend my thanks to Ben for his hard work through the recent transactions, and wish him all the best in his future endeavours. As we pivot to focus our strategic efforts on working with 3radical to be the leading provider of first-party data solutions, I am pleased to welcome Lauren whose skills and experience will be invaluable for our future growth plans."

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Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

Electric Guitar PLC was listed on the Main Market of the London Stock Exchange on 11 January 2022 and transferred to AIM on 03 May 2024.

For further information please visit www.electricguitarplc.com.