Board Change

17 June 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Board change

Electric Guitar PLC (LSE: ELEG) ("Electric Guitar"), the digital marketing and advertising company providing first-party data solutions, announces that David Eldridge is today stepping down as a non-executive director of Electric Guitar, to allow him more time to spend on his other business interests and, having successfully completed the 3radical reverse takeover, to handover to the new management team. David remains as an adviser to the Company and a long-term shareholder, having invested in the Company's recent fundraising.

David has led 3radical since its formation some 10 years ago, building it into one of the world's most established providers of gamification solutions, harnessing the latest game technology and intelligence to help companies build first-party databases and understand their audiences better. With offices and clients in the UK, APAC and the US, David has been instrumental in establishing global foundations for the future growth of the business.

Having achieved this, he approached Electric Guitar last year to benefit from its experienced commercial leadership team to drive the business forward and their vision to become a leader in the first-party data solutions space through their buy and build strategy, coupled with their sales and marketing expertise.

David comments: "With the successful acquisition by Electric Guitar and fundraising last month, I'm pleased to support the new management of the business to take it to new heights and step back from my formal role as a director. This is why I approached the Electric Guitar team last year, recognising their exceptional commercial experience and expertise, and their exciting vision. I continue to support the Company as a longstanding shareholder and look forward to continuing to advise the team as needed."

Electric Guitar's Chairman, John Hutchinson, commented: "On behalf of the Board and the Company, I would like to thank David for his invaluable contribution during the 3radical acquisition process, as well as for his commitment to continue advising and supporting us. We wish him well in all his various endeavours in the future."

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Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

For further information please visit www.electricguitarplc.com.