27 August 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Result of General Meeting

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is pleased to announce that further to the announcement dated 9 August 2024 regarding the Company's proposed acquisition of Mymyne Limited ("Mymyne"), the Company confirms that the associated resolution was approved by shareholders at the General Meeting held earlier today.

The table below shows the votes received on the resolution proposed at the General Meeting. The full text of the resolution is contained in the Notice of General Meeting published on 9 August 2024.

* Includes discretionary votes

**A vote withheld is not a vote in law and is not included in the calculation of the votes "For" or "Against" the resolution or the total number of votes cast

The Company can confirm that as described in the announcement dated 9 August 2024, the Mymyne Shareholding has been placed out to Jason Batten, a director of Mymyne, for a sum of £31,000 and the funds will be received by Electric Guitar upon completion of the acquisition, which remains subject to the admission of the Initial Consideration Shares to trading on AIM, expected to take place tomorrow.

The same definitions apply throughout this announcement as those set out in the Company's announcement published on 9 August 2024, unless the context requires otherwise.

For further information:

Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar has acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences.

Electric Guitar PLC was listed on the Main Market of the London Stock Exchange on 11 January 2022 and transferred to AIM on 03 May 2024.

For further information please visit www.electricguitarplc.com.