28 August 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Director and significant shareholdings and total voting rights

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, has been informed that with the issue of 9,834,521 ordinary shares of 0.5p each in the Company pursuant to the acquisition of Mymyne Limited announced on 9 August 2024 ("Initial Consideration Shares") and their admission to trading on AIM today, two directors of the Company have received Initial Consideration Shares in the Company as announced on 9 August 2024 and as set out in the table below (along with their new total shareholding in the Company):

*Includes 321,031 Initial Consideration Shares issued to John Regan's wife.

Further details are set out in the FCA notifications, made in accordance with the requirements of the UK Market Abuse Regulation, which are appended further below.

In addition, as a result of the issue of the Initial Consideration Shares, the Company is aware of the following revised interests of Significant Shareholders (as defined in the AIM Rules for Companies) in the Company:

Total Voting Rights

With the issue of the 9,834,521 Initial Consideration Shares, as at today's date, the total number of ordinary shares of 0.5p each in issue and voting rights in the Company is 243,256,852. This figure of 243,256,852 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company pursuant to the FCA's Disclosure Guidance and Transparency Rules.

For further information:

Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences. It has since entered into collaborations with several other businesses operating in the field, as well as a joint venture with Exelia Technologies Limited called Marcomms.ai for producing AI-driven products and services for the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them