29 August 2024

Electric Guitar PLC

("Electric Guitar" or the "Company")

Holding in Company

Electric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, was informed today that David Newton now holds 4.71 per cent. of the total voting rights of the Company, as a result of the dilution from the new ordinary shares issued yesterday pursuant to the acquisition of Mymyne Limited. The number of ordinary shares he holds remains unchanged at 11,450,465.

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Notes to Editors

Electric Guitar PLC (AIM: ELEG) is the provider of first-party data solutions for the marketing and advertising industry, empowering businesses to realise the value of their first-party data. In an era of changing consumer attitudes towards the use of their data, tighter privacy legislation, and the demise of third-party cookies, first-party data is now the key to success in digital marketing. Electric Guitar's strategy is to acquire and scale businesses that help marketers maximise the value of first-party data by curating, managing, and deploying it, and in doing so making Electric Guitar the industry standard for first-party data solutions. As the first part of this strategy, Electric Guitar acquired 3radical Limited, a company that utilises its Software as a Service platform, 3radical Voco, to enable organisations to engage individuals and request their data directly using interactive digital experiences. It has since entered into collaborations with several other businesses operating in the field, as well as a joint venture with Exelia Technologies Limited called Marcomms.ai for producing AI-driven products and services for the digital marketing and advertising industry.

For further information please visit www.electricguitarplc.com.