4 August 2023

FRANCHISE BRANDS PLC

("Franchise Brands", the "Group" or the "Company")

Director/PDMR Shareholding Notification and Grant of Options

Franchise Brands (AIM: FRAN), a multi-brand international franchise business, has been advised that on 2 August 2023, Mark Fryer, Chief Financial Officer, purchased 150,943 and his wife 34,057 ordinary shares of 0.5 pence each in the Company ("Ordinary Shares"), at 132.5p per share. Therefore, he now has a total direct and indirect beneficial interest in 185,000 Ordinary Shares, equivalent to approximately 0.1% of the Company's current issued share capital.

Mark Fryer joined the Company as Group CFO on 2 August 2023 and in connection with his appointment, on 2 August 2023, the Company's Remuneration Committee approved the grant to him of 622,641 share options over Ordinary Shares in the Company. Additionally, a further grant of 185,000 share options have been granted to Mark Fryer based on the number of Ordinary Shares in the Company he has purchased. These options have an exercise price of 132.5p per share (being the closing mid-market price of an ordinary share on 2 August 2023) and are exercisable after three years for a period of seven years. The number of share options that vest and can be exercised is subject to certain performance criteria being met as follows:

1)     as to 20 per cent. after reported fully diluted adjusted earnings per share ("EPS") achieves compound annual growth of 8 per cent. over each of the next three financial years;

2)      as to 100 per cent. after reported fully diluted adjusted EPS achieves compound annual growth of 15 per cent. over each of the next three financial years; and

3)      between 20 per cent. to 100 per cent. on a sliding scale basis dependent on EPS growth between the targets in 1) and 2) above.

The tables below, which have been provided in accordance with the requirements of the UK Market Abuse Regulation, provide further details of these transactions.

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About Franchise Brands plc

Franchise Brands is an international, multi-brand franchisor focused on building market-leading businesses primarily via a franchise model. The Group has a combined network of 648 franchisees across seven franchise brands in ten countries covering the UK, North America and Europe.

Franchise Brands' focus is on B2B van-based reactive and planned services. The Company owns several market-leading brands with long trading histories, including Pirtek in Europe, Filta, Metro Rod and Metro Plumb, all of which benefit from the Group's central support services, particularly technology, marketing, and finance. At the heart of Franchise Brands' business-building strategy is helping its franchisees grow their businesses: "if they grow, we grow".

Franchise Brands employs some 715 people across the Group.

For further information, visit www.franchisebrands.co.uk