Date: 28 July 2022

FRASERS GROUP PLC

ACQUISITION OF I SAW IT FIRST

Frasers Group plc ( "Frasers") announces that it has acquired the online fashion retailer I Saw It First.

Frasers looks forward to integrating I Saw It First, which today has over 5 million consumers, having rapidly grown its digital presence since its launch in 2017.

I Saw It First will benefit from the strength and scale of Frasers Group's platform and from the integration with Frasers' recently acquired business, Missguided.

Ends

Frasers Group plc

Thomas Piper, Company Secretary                             T. 0344 245 9200

LEI:213800JEGHHEAXIJDX34                                    E. [email protected]

Chris Wootton, Chief Financial                                   T. 0344 245 9200

Officer                                                                      E. [email protected]

Ronnie Laffar, Head of PR &                                      T. 0344 245 9399

Communications                                                        E. [email protected]

Rosie Oddy, Brunswick Group,                                  T. 020 7404 5959

PR Advisors                                                              E.[email protected]

Numis

Luke Bordewich                                                         T. 020 7260 1000

Ollie Steele

Duncan Wilson

Liberum

John Fishley                                                              T. 020 3100 2000

Kane Collins

Nikhil Varghese