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| Date | 17 Mar 2022 |
| Time | 07:00:05 |
| Category | Miscellaneous |
| ID | 1087F |
The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.
Press release
17 March 2022
Guild Esports PLC
('Guild Esports', 'Guild' or 'the Company')
Two-year gaming chair sponsorship signed with Razer
Guild Esports (LSE: GILD; OTCQB: GULDF), a global teams organisation and lifestyle brand, is pleased to welcome Razer as the Company's Official Gaming Chair Partner with the signing of a two-year global sponsorship deal.
The total contract value, which is confidential, is 80% payable in cash over two years and the balance is payable as value in kind, for which Razer will be providing state-of-the-art gaming chairs for Guild's professional players and content creators globally, along with gaming chairs for the Guild Academy and Guild's headquarters, which will open in London's Shoreditch later this year.
Effective from today, the deal grants Razer marketing rights and exposure across Guild's facilities including its planned 9,831 sq ft HQ, as well as the Company's social and digital content featuring its professional players and content creators.
Guild and Razer are both committed to high quality esports entertainment and supporting esports communities. Razer is behind one of the world's largest gamer-focused ecosystems of hardware, software and services and created the widely-followed global tournament series, Razer Invitational, making it a strong partner for Guild.
Kal Hourd, Chief Executive, said: "We're delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.
"This is the fifth brand to sign with Guild, and this demonstrates the quality of partners we continue to attract because of our fan-focussed strategy, team performances and relationship with a fast-growing, young, and passionate audience."
Flo Gutierrez, Global Esports Director at Razer, said: "Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.
"With our ergonomic chairs, we've literally got Guild's back in achieving greater success, as well as further strengthening our brand among Guild's growing international fanbase."
For further information please contact:
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Guild Esports |
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Kal Hourd Chief Executive Neil Thapar Investor Relations |
via Tancredi +44 207 887 7633
+44 7876 455 323 |
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Tennyson Securities |
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Corporate Broker Peter Krens |
+44 207 186 9030 |
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Zeus Capital |
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Corporate Broker Benjamin Robertson |
+44 203 829 5000 |
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Tancredi Intelligent Communication Media Relations |
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Salamander Davoudi Emma Valgimigli Helen Humphrey guild@tancredigroup.com |
+44 7957 549 906 +44 7727 180 873 +44 7449 226 720 |
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.
About Razer:
Razer™ is the world's leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world's largest gamer-focused ecosystem of hardware, software, and services.
Razer's award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer's software platform, with over 125 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials, and Gen Z. Razer Gold is one of the world's largest game payment services, and Razer Fintech provides fintech services in emerging markets.
Founded in 2005, Razer is dual-headquartered in Irvine (California) and Singapore, with regional headquarters in Hamburg and Shanghai. Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the US, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).