The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

Press release

25 July 2022

Guild Esports PLC

("Guild Esports" or "the Company")

Sponsorship agreement signed with Hyperice 

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with Hyperice, a California-based manufacturer of athletic recovery technology and devices.

Hyperice is the seventh sponsor signed by Guild in a global deal to become the Company's Official Wellness Technology Partner with effect from today.

The total contract value is confidential and will give Hyperice exclusive naming rights to the Recovery Room within the Guild HQ, which will provide state-of-the-art recovery and wellness technology for the Company's professional players and athletes.

Hyperice is a leading partner to many major sports clubs and stars including English Premier League's Tottenham Hotspur F.C., Naomi Osaka, the four-time Grand Slam singles tennis champion; and Erling Haaland, professional footballer signed by Manchester City F.C.

Kal Hourd, Chief Executive of Guild Esports, said: "Guild is delighted to welcome Hyperice to our growing list of world-class sponsorship partners. Physical wellbeing is a key component of in-game performance in esports, and with this deal, Guild's roster of athletes will have access to the very best in sports recovery technologies. At the same time, we look forward to helping Hyperice increase its exposure to the huge esports audience worldwide. 

"Our pipeline of potential new business with leading advertisers and major brands remains strong, and we look forward to announcing more deals in due course."

Jason Hussain, Director, Business Development and Sales at Hyperice, said: "Guild has very quickly established a strong presence in the esports world with great teams and a distinctive audience. Together with Guild we are committed to delivering optimum resources and improved performance and longevity to its roster of incredibly talented esports athletes. Our high-performance wellness technology will help Guild's players to achieve even greater success and will further strengthen our brand among Guild's growing international fanbase."

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About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

About Hyperice:

Hyperice is on a mission to help the world move better. As the global recovery technology leader, specializing in vibration, percussion and thermal technology, Hyperice is used by the most elite athletes, professional sports leagues and teams to optimize player performance. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness on a global scale. In March 2020, Hyperice acquired Normatec, innovators of cutting-edge dynamic compression systems, and in December 2020 acquired RecoverX, pioneers of intelligent thermal technologies, to deliver next-generation performance and wellness solutions. For more information, visit www.hyperice.com