Press release

10 January 2023

Guild Esports PLC

("Guild Esports" or "the Company")

Senior leadership team strengthened with three hires

Guild Esports (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce that it has strengthened its senior leadership team with three senior management hires to support the next stage of the Company's growth. These three hires have been introduced by Jasmine Skee, whose appointment as Chief Executive Officer of Guild became effective at the start of 2023.

Luke Jones has been appointed Director of Esports and Gaming at Guild Esports, effective from 30 January. Mr Jones has considerable experience in the esports sector, previously working as Senior Gaming and Esports Manager at Formula One team Red Bull Racing and at Red Bull Technology, where he was responsible for leading strategic planning, new business development and execution of Red Bull Racing's esports and gaming programme across all platforms. His additional experience includes Digital Partnerships Director at live event company Live Nation Entertainment, where he delivered integrated advertising solutions across its digital network and as Digital Account Manager at multimedia company Bauer Media Group.

Nick Westwood has been appointed Senior Vice President of Creative and Strategy at Guild Esports, effective immediately. Mr Westwood has joined Guild on a permanent basis following a period providing creative consultancy. Mr Westwood joins from RYFX Media, where he worked with and delivered events and production for major sports and esports organisations. Prior to this he held senior content and creative executive roles, and positions at leading media companies including NBC, Universal, Sky UK and ITN.

Georgia Morison will assume the role of Head of Events and HQ at Guild Esports, with the appointment to take effect from 6 February. Ms Morison has an impressive background in events management, gained from her experience as Head of Premium Services at the O2 Arena in London for Levy UK and as Logistics Co-ordinator at brand experience agency Jack Morton Worldwide. Ms Morison also benefits from deep knowledge of the esports sector gained from her senior role at Gfinity, leading events for high profile clients including the Formula One Esports Series, ePremier League, FUT Champions World Cup and Call of Duty World League.

The new appointees will report directly into CEO Jasmine Skee.

Guild believes that the significant combined expertise of the new appointees will allow the Company to effectively implement its growth plans for 2023, focusing on grassroots development, growing its fan and audience bases, and establishing the Sky Guild Gaming Centre as a premium events location for esports and corporate events.

Jasmine Skee, CEO of Guild Esports, commented: "I'm delighted to welcome Luke and Georgia to Guild Esports and to congratulate Nick on his new position. With extensive sector experience, their appointments will enhance Guild's operations and allow the Company to scale up more effectively as it continues to expand. Their expertise will ensure we continue to build the Guild brand to become truly global through top tier esports teams and talent, creative campaigns and activations for both Guild and our partners, and supporting our vision to make the Sky Guild Gaming Centre the UK hub for esports, gaming and events. In addition, these hires will strengthen our offering to the potential sponsors that we are in high level discussions with, which is a priority moving into 2023."

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About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.