IMPERIAL BRANDS PLC

Legal Entity Identifier (LEI) No. 549300DFVPOB67JL3A42

25 March 2022

US Webinar: Gaining Traction in the US Market 

Imperial Brands PLC will today hold a webinar event for analysts and investors. Chief Executive Stefan Bomhard will host the event and members of the US management team will provide details of how we are delivering against our strategy to transform Imperial Brands in our largest priority combustible market. The event will:

·      Show why we are well-positioned in a highly attractive tobacco and nicotine market;

·      Outline our multi-year transformation plan with clear self-help opportunities;

·      Set out our targeted investment plan in multiple brand and sales initiatives; and

·      Demonstrate how the capabilities we are building support our continued growth in the market.

Stefan Bomhard said: "I am delighted to introduce my colleagues from the US team who are leading the implementation of our strategy. The team has been significantly strengthened through key hires, combining our existing tobacco expertise with talent from other consumer goods companies. We will showcase why taking a consumer centric approach to brand equity and salesforce investment underpins our strategy to driving continued growth in this highly attractive market."

The webinar will not include an update on current trading. We will provide a trading update on 6 April and our interim results for the six months ended 31 March 2021 will be announced on 17 May 2022.

ENDS

Cautionary Statement

Certain statements in this announcement constitute or may constitute forward-looking statements. Any statement in this announcement that is not a statement of historical fact including, without limitation, those regarding the Company's future expectations, operations, financial performance, financial condition and business is or may be a forward-looking statement. Such forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those projected or implied in any forward-looking statement. These risks and uncertainties include, among other factors, changing economic, financial, business or other market conditions. These and other factors could adversely affect the outcome and financial effects of the plans and events described in this announcement. As a result, you are cautioned not to place any reliance on such forward-looking statements. The forward-looking statements reflect knowledge and information available at the date of this announcement and the Company undertakes no obligation to update its view of such risks and uncertainties or to update the forward-looking statements contained herein. Nothing in this announcement should be construed as a profit forecast or profit estimate and no statement in this announcement should be interpreted to mean that the future earnings per share of the Company for current or future financial years will necessarily match or exceed the historical or published earnings per share of the Company. This announcement has been prepared for, and only for the members of the Company, as a body, and no other persons. The Company, its Directors, employees, agents or advisers do not accept or assume responsibility to any other person to whom this announcement is shown or into whose hands it may come and any such responsibility or liability is expressly disclaimed.