3 August 2026

JD Sports Fashion Plc

Launch of Second £100m Tranche (the 'Second Tranche') of the £200m Share Buyback Programme (the 'Programme')

JD Sports Fashion Plc (the 'Company') announces that it will commence the Second Tranche of the £200m Share Buyback Programme to purchase ordinary shares of £0.0005 each in the Company (the Shares) with an aggregate value of up to £100 million. The Second Tranche of the Programme will therefore return up to £100 million to shareholders. The buyback will commence immediately today and is expected to complete by the end of the financial year, being 31 January 2027.

The Company has entered into an irrevocable agreement (the Agreement) with Peel Hunt LLP (Peel Hunt) to undertake the Programme on the Company's behalf, with Peel Hunt making market purchases, as riskless principal, of the Shares on the London Stock Exchange. Peel Hunt will make trading decisions under the Programme independently of the Company, subject to: (i) certain parameters agreed between Peel Hunt and the Company prior to the commencement of the Programme pursuant to the Agreement; and (ii) the Company's right to terminate the Agreement in certain customary circumstances. Any purchases of Shares contemplated by this announcement will be subject to the terms of the Agreement.

Shares acquired by Peel Hunt under the Agreement will be sold on to the Company and will either be cancelled or held in treasury. The purpose of the Programme is to reduce the share capital of the Company. The maximum number of Shares that may be acquired under the Programme, as authorised by shareholders at the Company's 2026 annual general meeting on 21 July 2026 (the 2026 Shareholder Authority), is 482,318,799. The 2026 Shareholder Authority will expire at the close of business on 31 July 2027 or, if earlier, on the conclusion of the Company's 2027 annual general meeting, where the Company expects to seek renewal of the 2026 Shareholder Authority.

Any purchase of Shares under the Programme will be executed in accordance with the Company's general authority to purchase Shares pursuant to the 2026 Shareholder Authority, the assimilated UK Market Abuse Regulation 596/2014 and the assimilated Commission Delegated Regulation (EU) 2016/1052 (in each case as incorporated into the law of the United Kingdom by the European Union (Withdrawal) Act 2018 (as amended)), and Chapter 9 of the UK Financial Conduct Authority's UK Listing Rules.

Following the recent amendment to UK Listing Rule 9.6.6R regarding the timing of notifications for share repurchases, the Company will move from daily announcements to a consolidated weekly announcement. The Company will publish an RNS announcement each week setting out all share purchases made on trading days during the preceding week, consistent with the current disclosure requirements.

JD Sports Fashion plc is a constituent of the FTSE 100 index. For more information, please visit: www.jdplc.com.

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