For immediate release

1 December 2021

Kin and Carta plc

Kin + Carta Plc Earns B Corp Certification

First business on the London Stock Exchange to achieve global B Corp Certification

Kin and Carta plc (the "Company" or "Kin + Carta"), the global digital transformation ('DX') consultancy, announces today that it has officially become a Certified B Corporation, joining a global group of companies using business as a force for good. This makes Kin and Carta the first publicly-traded business on the London Stock Exchange to gain the accreditation, and one of 4,000 certified B Corps globally, with B Corporations already listed on other stock exchanges including NASDAQ and Euronext.

As businesses, Certified B Corporations ('B Corps') consider not just shareholder value, but the impact on all stakeholders - employees, customers, society, and the environment. B Corps work toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose.  B Corp Certification is a rigorous third party accreditation, often taking several years to achieve, and requiring significant investment of both time and money from companies. Kin + Carta chose to work towards the B Corp Certification above all other ESG standards because it aligns with the values that Kin + Carta itself holds and provides an excellent framework to aid in accomplishing and prioritising the company's social responsibility goals.

This is a very significant milestone in Kin + Carta's responsible business journey, as the group has now become a Certified B Corporation across all markets in which it operates and as a plc. On 25 January 2021 Kin + Carta earned B Corp certification for its Americas division and on 21 September 2021, Kin + Carta's shareholders voted to pass a special resolution to amend its articles of association, which now commit the Board to a "triple bottom line" approach to decision making, seeking to balance considerations around people, profit and planet. On 1 October 2021, the Company achieved B Corp certification for its European division and today's announcement is the final step, establishing Kin + Carta as a leader in ESG and responsible business practices.

John Kerr, Chairman of Kin + Carta said:

"Kin + Carta's commitment to becoming a certified B Corporation encompasses our role in society and our role with our clients, while being an enabler for our people to achieve their ambitions. All of this has been driven by a number of highly motivated people, but achieved by our Kin globally, all of whom have been dedicated to making it happen. I'm incredibly honoured to be able to announce that Kin + Carta is the first business on the London Stock Exchange to achieve global B Corp Certification and I look forward to what the future holds for the Group."

J Schwan, CEO said:

"Kin + Carta's mission is to build a world that works better for everyone, and today this goal has been validated against the very highest standards. Our bottom line is not just about profit; it's about people and the planet too. We're motivated by a desire to place value in action over words, and build a successful business that gives back to the world in which it operates.

"As part of this journey, we're hugely proud that 99% of our shareholders voted that we should pursue this path, making us a rare example of a public company that has chosen to become a B Corp. I hope it inspires others, and reinforces the reason why so many talented and forward-thinking people come to work for us."

Chris Turner, Executive Director of B Lab UK said:

"At B Lab, we're transforming the global economy to benefit all people, communities and the planet. Today's announcement from Kin + Carta as the first business on the London Stock Exchange to achieve global B Corp Certification marks a huge milestone in our journey as shareholders voted to prioritise stakeholder value over shareholder value. This is the start of a growing trend in UK Plc's in shifting perceptions of what defines value and we very much welcome and support others looking to do the same."

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About Kin + Carta

Kin + Carta is a London Stock Exchange-listed global digital transformation consultancy committed to working alongside clients to build a world that works better for everyone.

Kin + Carta's 1,700 strategists, engineers, and creatives around the world bring the connective power of technology, data, and experience to the world's most influential companies - helping them to accelerate their digital roadmap, rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth. Headquartered in London and Chicago with offices across three continents, the border-less model of service allows for the best minds to be connected to collaborate on client challenges.

With purpose at its core, Kin + Carta became the first publicly-traded business on the London Stock Exchange to achieve B Corp certification as a PLC. It meets the highest standards of verified social and environmental performance, public transparency, and accountability to balance the triple bottom line of people, planet, and profit.

For more information, please visit https://www.kinandcarta.com. 

Important notices

This announcement contains inside information and is issued on behalf of the Company by Daniel Fattal, Company Secretary.

Cautionary statement regarding forward-looking statements

This Announcement may contain "forward-looking statements" with respect to certain of the Company's plans and its current goals and expectations relating to its future financial condition, performance, strategic initiatives, objectives and results. Forward-looking statements sometimes use words such as "aim", "anticipate", "target", "expect", "estimate", "intend", "plan", "goal", "believe", "seek", "may", "could", "outlook" or other words of similar meaning.  By their nature, all forward-looking statements involve risk and uncertainty because they are based on numerous assumptions regarding the Company's present and future business strategies, relate to future events and depend on circumstances which are or may be beyond the control of the Company which could cause actual results or trends to differ materially from those made in or suggested by the forward-looking statements in this Announcement, including, but not limited to, domestic and global economic business conditions; market-related risks such as fluctuations in interest rates; the policies and actions of governmental and regulatory authorities; the effect of competition, inflation and deflation; the effect of legislative, fiscal, tax and regulatory developments in the jurisdictions in which the Company and its respective affiliates operate; the effect of volatility in the equity, capital and credit markets on profitability and ability to access capital and credit; a decline in credit ratings of the Company; the effect of operational and integration risks; an unexpected decline in sales for the Company; inability to realise anticipated synergies; any limitations of internal financial reporting controls; and the loss of key personnel.  Any forward-looking statements made in this Announcement by or on behalf of the Company speak only as of the date they are made.  Save as required by the Market Abuse Regulation, the Disclosure Guidance and Transparency Rules, the Listing Rules or by law, the Company undertakes no obligation to update these forward-looking statements and will not publicly release any revisions it may make to these forward-looking statements that may occur due to any change in its expectations or to reflect events or circumstances after the date of this Announcement.