24 May 2023

Lift Global Ventures Plc

("Lift" or the "Company")

Investee Company Update

Financial Marketing Subsidiary Launches 'Zaks Traders Cafe' Online Distribution Channel

Lift Global Ventures Plc (AQSE:LFT) is pleased to provide an update on Miriad Limited ("Miriad"), Lift's digital financial marketing and IR consulting investee company run by expert analyst and stock market commentator, Zak Mir, which was acquired by the Company in September 2022.

Miriad has today launched the 'Zaks Traders Cafe' online channel, part of a multichannel distribution platform, available at www.zakstraderscafe.com. An extension of the 'Zaks Traders Cafe' social media hub with an audience of over 24,000, the 'Zaks Traders Cafe' website is a platform for in depth interviews and conversations on the financial markets. It covers everything from microcaps to macro predictions, asking the questions others shy away from, while helping traders and investors gain an edge and uncover hidden gems. As the online platform of one of the UK's most followed financial influencers, 'Zaks Traders Cafe' is positioning itself as a one-stop shop for technical, fundamental and sentiment analysis from the time the markets open.

Through the new 'Zaks Traders Cafe' website, Miriad has enhanced its bespoke, personalised commercial service to growth companies in the UK, providing client companies with access to Zak's deep market insights, industry connections and significant investor audience who can access premium news content for free.

'Zaks Traders Cafe' will feature regular content including Zak's 'RNS Hotlist', an early summary of the day's most important news, 'The Day/Week in Small Caps', a level-headed look-back at the markets seeking out aberrations in valuation, 'Bulletin Board Heroes', Zak's flagship video covering the most prospective situations in the small cap space, Zak's 'Stock of the Month', as well as regular company interviews, podcasts featuring expert guests, and more. 

Zak has worked in the financial markets for over 30 years, initially as a derivatives broker in the 90s, and later as one of the UK's leading stock market commentators. He was a pioneer of technical analysis in the UK, covering major markets down to small caps. In recent years, Zak has specialised in providing detailed insights to retail and institutional investors on small cap companies, while assisting quoted companies in getting their message out to these investors. As a financial journalist, Zak has written for numerous investment publications including 'Shares Magazine', 'Investors' Chronicle', 'Yahoo! Finance', and 'Spectator Money', while appearing as a guest stock market commentator on 'CNBC' and 'Bloomberg'. He is a member of the National Union of Journalists.

Zak Mir, Chief Executive Officer of Lift, commented:

"I am delighted to launch 'Zaks Traders Cafe', a uniquely positive and helpful platform which gives clients access to one of the largest followings among UK stock market commentators.

Many companies are grappling with how to best communicate with investors, and very often must sign up to multiple platforms who offer only partial solutions. As part of the only dedicated standalone PR and IR listed entity, Miriad offers a one stop shop professional solution, which ends the need for multiple retainers for partial or box-ticking offerings, and therefore can be extremely cost effective for companies. This is why the launch of 'Zaks Traders Cafe' represents a disruptive event for the sector, with a bespoke product delivered by a growth company CEO, that fellow CEOs can trust in an area which is dominated by high pressure salespeople in a Wild West environment. Our platform offers not only the best-in-class in terms of interviews, webinars, commentary, and analysis, but also has market leading engagement in terms of following and influence.

I welcome approaches from CEOs of growth companies seeking access to our well-followed, growing, multichannel financial marketing platform. Our goal is to get the call right for our audience while providing valuable exposure to clients."

Enquiries:

For more information please visit: www.liftgv.com