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6 July 2022

LifeSafe Holdings plc

('LifeSafe', the 'Company' or the 'Group')

FIRST DAY OF DEALINGS ON AIM

LifeSafe Holdings plc, a fire safety technology business with innovative fire safety products, is delighted to announce the admission of its entire issued share capital to trading on the AIM market of the London Stock Exchange ("Admission"). Admission will take place, and dealings in the Company's ordinary shares will commence, at 8.00 a.m. today under the ticker "LIFS".

LifeSafe has developed what the Directors believe to be market disrupting, eco-friendly fire safety protection products to both protect (via fire extinguishers) and detect (via carbon monoxide, smoke and heat alarms) fires.  At the centre of the Group's product range is the FER1000 extinguishing fluid, for which the Group has received a notice of intention to grant a patent in the UK. The FER1000 fluid has been developed by LifeSafe to extinguish five different types of fire: electrical, paper, textiles, cooking oil, and petrol and diesel.  The Group's best-selling product using this extinguishing fluid is the StaySafe 5-in-1 fire extinguisher.  It was launched on Amazon Prime in the UK in August 2021 and subsequently became Amazon Prime's top selling fire extinguisher in the UK in the same month.

The Board believes that the FER1000 fluid and its associated product range have an international addressable market, can save many lives and protect properties and belongings.  The Directors also believe that the Group's growth will be driven by the innovative nature of its StaySafe 5-in-1 product which extinguishes five types of fire and its new fluid derivatives and product launches expected in 2023.

In conjunction with Admission, the Company has raised gross proceeds of £3 million by way of a placing of 4,000,000 new ordinary shares of one penny each (the "Fundraising") at a price of 75 pence per share (the "Placing Price").

WH Ireland Limited is acting as Nominated Advisor and Broker to the Company.

Key Highlights

·    The market capitalisation of the Company will be approximately £16.6 million on Admission.

·    On Admission, the Company will have 22,108,050 Ordinary Shares in issue and a free float of approximately 52.94 per cent.

·    Placing to raise gross proceeds of £3 million (before expenses) for the Company.

·    Net proceeds of the Placing received by the Company will enable the Group to accelerate its growth through enhancing its profile and standing in target markets.

·    On Admission, the Directors of the Group will own approximately 5.19 per cent. of the issued Ordinary Shares.

·    The ISIN of the Company's ordinary shares is GB00BP83Y473, the SEDOL of the ordinary shares is BP83Y47 and the Company's LEI number is 2138004KSXCPNWGSL119.

The Company's AIM admission document (the "Admission Document") is available to view on the Company's website: www.lifesafeholdingsplc.com.

Neil Smith, Chief Executive Officer of LifeSafe, commented: "The support that we have received from investors has been extremely encouraging and we are delighted to be joining AIM, which is a significant milestone in the evolution of our business.  The Board joins me in welcoming all of our new shareholders.

"We now look forward to implementing our strategy.  We firmly believe that that every home should have our simple to use and highly effective StaySafe 5-in-1 fire extinguisher to protect life and property.  We are already making good progress in creating and meeting increasing demand for our life saving products both via our international multi-channel sales strategy, which initially targets the consumer market via digital channels, and through wholesale and industrial channels. We look forward to providing updates on our progress, and delivering value to our shareholders."

- Ends -

FOR FURTHER ENQUIRIES:

Overview of LifeSafe

LifeSafe's purpose is to generate significant returns for Shareholders through establishing new markets for its innovative fire extinguisher products.  The Directors believe that the Group has the following key competitive strengths:

·        Strong management team - LifeSafe has a highly experienced management team which is seeking to apply innovative new technologies to create new markets for the Group in fire safety;

·        High quality product - LifeSafe's StaySafe 5-in-1 extinguisher, a compact, fully recyclable, lightweight, maintenance-free, easy-to-use, fire extinguisher, which contains its FER1000 fire extinguishing fluid, which is both non-toxic and eco-friendly, and extinguishes five types of fire;

·        Proven digital marketing strategy - LifeSafe's digital marketing strategy and expertise has enabled it to grow sales strongly, achieving a high return on advertising spend;

·        Exceptional customer service - LifeSafe's service led culture is reflected in the high levels of customer satisfaction as seen through its Trustpilot rating of "Excellent";

·        Multi-channel sales strategy - LifeSafe has established relationships internationally with Amazon, and in the UK with Screwfix Direct Ltd retail group ("Screwfix"), and increasingly with other wholesale customers, such as Bunzl, various UK housing associations and home insurance companies;

·        Revenue enhancing LifeSafe App - the App enables LifeSafe to market its products directly to interested customers and provide useful tutorials; and

·        Significant research & development capabilities - LifeSafe has a strong pipeline of innovative new products and fluid derivatives expected to be launched in the first half of 2023.

Important notices

Capitalised terms used in the Admission Document have the same meanings in this announcement unless the context provides otherwise.

This announcement includes statements which are, or may be deemed to be, "forward-looking statements".  These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes", "estimates", "plans", "projects", "anticipates", "expects", "intends", "may", "will", or "should" or, in each case, their negative or other variations or comparable terminology.  These forward-looking statements include matters that are not historical facts.  They appear in a number of places throughout this announcement and include statements regarding the directors' current intentions, beliefs or expectations concerning, among other things, the Company's results of operations, financial condition, liquidity, prospects, growth, strategies and the Company's markets.  By their nature, forward-looking statements involve risk and uncertainty because they relate to future events and circumstances.  Actual results and developments could differ materially from those expressed or implied by the forward-looking statements.  Forward-looking statements may and often do differ materially from actual results.  Any forward-looking statements in this announcement are based on certain factors and assumptions, including the directors' current view with respect to future events and are subject to risks relating to future events and other risks, uncertainties and assumptions relating to the Company's operations, results of operations, growth strategy and liquidity.  Whilst the directors consider these assumptions to be reasonable based upon information currently available, they may prove to be incorrect.  Save as required by applicable law or regulation, the Company undertakes no obligation to release publicly the results of any revisions to any forward-looking statements in this announcement that may occur due to any change in the directors' expectations or to reflect events or circumstances after the date of this announcement.

Neither the content of the Company's website nor any website accessible by hyperlinks on the Company's website is incorporated in, or forms part of, this announcement.