23 June 2026

Likewise Group plc

("Likewise", or the "Company")

Implementation of LTIP, PDMR Dealing, Exercise of Options and Total Voting Rights

Likewise Group plc (AIM:LIKE), the fast growing and progressive Flooring Distributor in the UK, announces the implementation of a new Long Term Incentive Plan ("LTIP" or, the "Plan") together with an exercise of share options under the 2023 Save As Your Earn Scheme ("SAYE").

Implementation of LTIP

Likewise announces that the remuneration committee has approved the implementation of a new LTIP alongside its existing schemes which include Company Share Option Plan ("CSOP"), SAYE and Employee Management Incentive ("EMI") schemes. The LTIP has been established to incentivise management to deliver long-term value creation for shareholders and ensure alignment with shareholder interests.

Awards in the form of nil cost options have been granted over a total of 1,888,497 ordinary shares of £0.01 each ("Ordinary Shares") in the share capital of the Company under the Plan.  Share option awards under the new LTIP have been made to members of management, including certain of its persons discharging managerial responsibilities ("PDMRs").

The LTIP awards will vest on 17 June 2029 and are subject to the below Adjusted Profit Before Tax targets measured over the performance period ending 31 December 2028 ("FY28"):

 *with reference to CAGR above this is equal to the CAGR% required to generate Adj. PBT for FY28 of £5 million

If the maximum targets are met in FY28, the total dilutive impact of the LTIP awards will be c.0.75%. The maximum aggregate dilutive effect includes exercised and unexercised options which still exist under the CSOP, SAYE and EMI over 9.65% of the issued share capital of the Company.  In the event that the LTIP is utilised in full, then this potential dilutive impact will increase to a maximum of 10.4% of the Company's current issued share capital. However, it is intended that any exercise of the LTIP will be satisfied by the transfer of shares currently held in treasury or by the Company's Employee Benefit Trust, such that there is expected to be no dilutive impact on shareholders.

PDMR Dealing

Details of the LTIP awards to the Company's PDMRs are shown below:

*Vested options will be subject to an additional two-year holding period.

Exercise of Options and Total Voting Rights

Additionally, under its 2023 SAYE, 84,705 share options were exercised, at a price of 17 pence per option and are to be satisfied by the transfer of 84,705 existing Shares held in treasury.

Following the transfer, the issued share capital of the Company remains unchanged at 252,983,480 and the Company now holds 1,860,982 shares in treasury. The total voting rights in the Company is now 251,122,498 which may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, Likewise under the FCA's Disclosure Guidance and Transparency Rules.

ENDS