21 February 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

NEW CONTRACT KNOWSLEY ZOO

Live Company Group plc (AIM: LVCG)  is pleased to announce that it has signed a new contract for BRICKLIVE Big Cats with Knowsley Zoo in Prescot.

The tour will will run from 9^th of July to 6^th  September 2022 and features twelve larger than life tigers, lions and panthers made out of close to 600,000 bricks. Knowsley Zoo was established in 1971 and is a large safari based zoo with more than 700 animals and a focus on conservation.

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LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into two divisions the first, BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

The second, LCSE, manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2021 has been the successful launch of the Formula E Cape Town race for series 9 in 2023.

It also has a minority investment in Start Art Global Ltd an on-line and physical art and digital art platform (www.start.art).