THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN, IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, CANADA, AUSTRALIA, JAPAN OR THE REPUBLIC OF SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014. as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018 ("UK MAR").

27 July 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

Broker Option results

Total Voting Rights

Live Company Group plc (AIM: LVCG) (the "Company") announces that, further to the announcement made on 8 July 2022, the Broker Option, a facility to allow participation in the Placement on similar terms to the Placing announced has been closed with subscribers including existing shareholders and a new Asian investor.

A total of 6,000,000 ordinary shares of 1p nominal value each ('Broker Option shares") have been allocated conditional only on Admission with investors at 4 pence per share, the same price as the Placing announced on 8 July 2022. Each broker option will rank pari passu with existing Ordinary Shares and will be issued with one warrant per two ordinary shares exercisable at 8p for a two-year period from the date of admission of the Broker Option shares to AIM, which is expected to be on or around 28 July 2022.

Application has been made for admission of the 6,000,000 new Ordinary Shares which will rank pari passu with existing Ordinary Shares to trade on AIM ("Admission") expected to be on or around 28 July 2022.

Post admission Directors shareholdings will consist of:

Total Voting Rights

Following Admission, the enlarged issued share capital of the Company will comprise 223,569,604 ordinary shares of 1p each ("Ordinary Shares").  Each Ordinary Share has one voting right.  No Ordinary Shares are held in treasury.  The above figure may be used by LVCG shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Enquiries:

Live Company Group Plc                                                                Tel: 020 7225 2000

Sarah Ullman, Chief Operating Officer

Beaumont Cornish Limited (Nominated Adviser)                                    Tel: 020 7628 3396

Roland Cornish/Rosalind Hill Abrahams                                                                   

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014. as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018 ("UK MAR").

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions;  BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.  The second is Kpop Europa (KPE), which operates the KPOP.flex Festival in Frankfurt.  KPOP.flex Frankfurt is Europe's first ever Mega KPOP music festival.  The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2022 will be Cape Town Cycle Tour and the successful  one year out launch of the Formula E Cape Town race for series 9 in 2023.  The fourth division is StART Art Global, in which LVCG holds a minority stake. StART Art Global is a combination of both physical art shows and a digital art platform.

Website: www.livecompanygroup.com.