12^th October 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

ISSUE OF SHARES FOR CASH CONSIDERATON OF START.ART ACQUISITION

DIRECTOR/PDMR SHAREHOLDING

TOTAL VOTING RIGHTS

LVCG announces that following the announcement on 8 July 2022, which detailed the terms of the Start. Art acquisition, Ranjit Murugason, a director of the Company, has agreed to accept the cash consideration of £120,000 that fell due on completion of the acquisition in ordinary shares of the company.

A total of 4,000,000 ordinary shares of 1p nominal value each ('Director Shares") have been allotted conditional only on Admission at 3.0 pence per share. The Director Shares will be issued at a price of 3.0p.

Application has been made for admission of the 4,000,000 new Ordinary Shares, which will rank pari passu with existing Ordinary Shares, to trading on AIM ("Admission") and which is expected on or around 19 October 2022.

Following Admission, the enlarged issued share capital of the Company will comprise 232,569,604 ordinary shares of 1p each ("Ordinary Shares"). Each Ordinary Share has one voting right. No Ordinary Shares are held in treasury. The above figure may be used by LVCG shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Further to the issue of the Director Shares,  Ranjit Murugason, now holds 10,962,928 ordinary shares in the Company, representing a holding of 4.71% in the enlarged issued share capital.

Further details and the information required in accordance with the requirements of Article 19(3) of the Market Abuse Regulation No 596/2014 (as retained and applicable in the UK pursuant to section 3 of the European Union (Withdrawal) Act 2018) ("UK MAR") are set out at the end of this announcement.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions;  BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.  The second is KPOP which owns the K.flex brand. K.flex is Europe's first ever Mega KPOP music festival.  The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events.  The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.

The below notification is made in accordance with the requirements of UK MAR.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM