4 November 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

DIRECTOR/PDMR SHAREHOLDING

LVCG announces that it has today been informed of the following disposals of ordinary shares of 1p nominal value in the Company ("Ordinary Shares") by the Ranjit Murugason, Director:

-     on 4 November 2022, 500,000 Ordinary Shares at GBP 0.024 per share;

-     on 2 November 2022, 750,000 Ordinary Shares at GBP 0.025 per share;

-     on 1 November 2022, 500,000 Ordinary Shares at GBP 0.025 per share;

-     on 28 October 2022, 650,000 Ordinary Shares at GBP 0.0250005 per share;

-     on 27 October 2022, 100,000 Ordinary Shares at GBP 0.027 per share; and

-     on 26 October 2022, 500,000 Ordinary Shares at GBP 0.026 per share. 

Further to the disposals as set out above,  Ranjit Murugason now holds 7,962,928 ordinary shares in the Company, representing a holding of 3.42% in the enlarged issued share capital.

Further details and the information required in accordance with the requirements of Article 19(3) of the Market Abuse Regulation No 596/2014 (as retained and applicable in the UK pursuant to section 3 of the European Union (Withdrawal) Act 2018) ("UK MAR") are set out at the end of this announcement.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions;  BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.  The second is KPOP which owns the K.flex brand. K.flex is Europe's first ever Mega KPOP music festival.  The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events.  The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.

The below notification is made in accordance with the requirements of UK MAR.

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM