26th April 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP LUX - MADRID CONCERT

LVCG is pleased to provide further detail on the KPOP Lux Madrid Concert which is set to take place at the Civitas Metropolitano Stadium on 22 June 2023.

KPOP LUX and L.A Rock Entertainment together with SBS, a major Korean terrestrial broadcasting company, present KPOP Lux SBS Super Concert in Madrid with tickets going on sale tomorrow 27^th April. The show will consist of seven well-known K-pop acts - 3 of which have been announced as Enhyphen, Ateez and Ive. A further four acts will be announced next month.

Revenue Generation

LVCG generates revenue via Ticket sales, Merchandising, Sponsorship and Streaming. The edition in 2023 is for 1-day. The contract with SBS is for 4-years and is LVCG's intention to increase the number of days in 2024 to 2-days and potentially in 2025 to 3-days. The potential profits of KPOPLUX Madrid could increase disproportionately as and when KPOPLUX moves beyond 1-day.

Chairman David Ciclitira commented: "I am delighted to provide further detail on our KPOP Lux show in Madrid. The team is excited to be working with SBS to bring a new iconic show to Hispanic audiences throughout the world. My thanks go to our producers L.A. Rock Entertainment - Spain's leading independent music producer."

Notes to Editors:

ENHYPEN is currently one of the top ten K-pop acts in 2023, as they were in 2022, and have won dozens of awards.  They have never performed in Spain and with 12.2 million followers on Instagram,  Madrid  provides European fans the chance to see  their idols.

ATEEZ is well known to the Spanish K-pop fans having performed earlier this year in Madrid and also in 2020.  Their popularity and engagement with their Spanish fanbase make them another must-see act.

IVE debuted in December 2021 and have taken the K-pop world by storm.  The girl group, formed by Starship Entertainment, won Song of the year for their single Love Dive in 2022 at four different major music awards.  On April 23^rd this year IVE achieved two number one hits within three weeks of each other. It will be their first time performing in Spain.

K-pop has a global following of over 200 million people and the #KpopTwitter has over 8 billion tweets.  The European fan base in growing at a rapid rate with festivals, concerts and tours making the music more attractive and accessible than ever before.

Enquiries:

About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    KPOP -  the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt. 

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAG has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAG has also licensed the brand to Live Company Korea to create the StART Art Coin.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.