30 April 2025

Mortgage Advice Bureau (Holdings) plc

("MAB" or the "Company")

Grant of Options, PDMR Dealing, and Total Voting Rights

Mortgage Advice Bureau (Holdings) plc (AIM: MAB1.L) announces that a total of 408,418 options over ordinary shares of 0.1 pence each in the Company ("Ordinary Shares") (the "Options") have been granted on 29 April 2025 to the Executive Directors and senior executives of MAB. The Options have been granted under the Mortgage Advice Bureau Executive Share Option Plan and exercise of the Options is subject to the achievement of a performance condition based on growth in adjusted diluted earnings per share (the "Performance Condition") over the period of 1 January 2025 to 31 December 2027. Subject to achievement of the Performance Condition, the Options will become exercisable on 29 April 2028.  The exercise price for the Options is 0.1 pence, being the nominal cost of Ordinary Shares.

A number of Persons Discharging Managerial Responsibility ("PDMR") were granted Options as set out below:

Separately, MAB announces that, on 29 April 2025, a one-off grant of 534,660 Options over Ordinary Shares was awarded to senior executives of Fluent Money Limited ("Fluent") under the Fluent Money Limited Long-Term Incentive Plan 2025. Each Option is subject to Performance Conditions. The Exercise of each Option is subject to the Optionholder agreeing to be bound by the Rules of the Plan, the Performance Conditions and any other terms applying to the relevant Option. 75% of the Shares subject to each Option granted will vest on 29 April 2028 and the remaining on 29 April 2029. For each date the Committee will determine the extent to which the Performance Conditions have been satisfied. The exercise price for the Options is 0.1 pence, being the nominal cost of Ordinary Shares.

The total number of Ordinary Shares now under option is 1,696,871 representing 2.9% of the Company's issued share capital.

In accordance with the Disclosure and Transparency Rules (DTR 5.6.1R) the Company notifies the market of the following:

As at the date of this announcement, the Company's issued share capital consists of 57,956,789 ordinary shares of 0.1 pence each ("Ordinary Shares"), with voting rights. The Company does not hold any Ordinary Shares in Treasury.

Therefore, the total number of Ordinary Shares with voting rights is 57,956,789, and this figure may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

ENDS

Enquiries:

About Mortgage Advice Bureau:

MAB is one of the UK's leading consumer intermediary brands and specialist networks for mortgage advisers. 

Through its partner firms known as Appointed Representatives (ARs), MAB has approximately 2,000 advisers providing expert advice to customers on a range of mortgage, specialist lending, protection, and general insurance products. MAB supports its AR firms with proprietary technology and services, including adviser recruitment and lead generation, learning and development, compliance auditing and supervision, and digital marketing and website solutions.

For more information, visit www.mortgageadvicebureau.com

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.