Mirriad Advertising plc

("Mirriad" or the "Company")

24 December 2021

Appointment of Financial Adviser, Nominated Adviser and Broker

Mirriad, the leading in-content advertising company, is pleased to announce the appointment of Panmure Gordon (UK) Limited ("Panmure Gordon") as Nominated Adviser, Financial Adviser and Sole Broker to the Company with immediate effect.

The Company also announces the information in Appendix I below relating to director disclosure under Schedule Two, Paragraph (g) of the AIM Rules for Companies.

END

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and China.

Appendix I

In its Admission Document dated 8 December 2017, in relation to Mr. David Dorans, a director of Mirriad, the Company disclosed certain directorships under Schedule Two, Paragraph (g) of the AIM Rules for Companies. In addition to those previously disclosed in the Admission Document, Mr. Dorans was and is currently a director of Mirriad Inc (US) and Mirriad Limited. Mr. David Dorans was also previously a director of Mirriad (Singapore) PTE Limited.

In the Company's announcement on 4 June 2019, in relation to Mr. Robert Head's appointment as a non-executive director, the Company disclosed certain directorships under Schedule Two, Paragraph (g) of the AIM Rules for Companies. In addition to those directorships disclosed in such announcement Mr. Head was and currently is a director of Personal Assurance PLC and Personal Group Limited.