Mirriad Advertising plc

("Mirriad" or the "Company")

Independent data from Nielsen demonstrates superior audience reach of in-content advertising compared with traditional TV advertising

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First major partnership in Canada

Mirriad, the leading in-content advertising company, is pleased to announce a new partnership in the strategically important North American market and an update on strong campaign metrics illustrating significant audience reach advantages of in-content advertising verusus traditional advertising.

North American momentum

Mirriad has signed a partnership agreement with Canada's largest TV and digital media conglomerate. This partnership represents an important milestone for Mirriad in Canada and a first campaign has already launched there in a premiere series.

Strong US campaign metrics and Nielsen data

Mirriad's US campaign revenues were up by over 800% during the 2021 holiday season compared to 2020.  The in-content campaigns on leading channels Hallmark and Lifetime for large advertisers in the highly valuable finance, cosmetics and food&beverage industries delivered outstanding results as evidenced from data provided by Nielsen.

The new data from Nielsen for the US holiday campaigns showed that the audience reach using the Mirriad in-content format was up to 39% higher than in the equivalent TV spot breaks in the same content,  and able to deliver approximately 130 million additional impressions, a significant advantage for advertisers in the busiest advertising season of the year.

An extensive report of the results and findings from the Nielsen data, including equally strong new data from Europe, will be published by the company later in Q1.

Stephan Beringer, CEO of Mirriad, said: "The growing momentum in our key North American market since the second half of 2021 is underlined by the new partnership in Canada and the subsequent activation around Super Bowl in the US.  The progress comes on the back of data that show that Mirrad's in-content solution demonstrably enables advertisers to reach more of their target audiences in a format viewers enjoy watching, thus delivering outstanding campaign performance.

The encouraging new results underline the magnitude of our format's opportunity for advertisers and our content partners. The core markets we're selling into are worth $145Bn a year, and we're confident that we are fundamentally pioneering a solution that will become a standard in the industry."

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Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Maria Julia Pieraccioni Tel: +44 (0) 7367 586008

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and China.