22 April 2022

Mirriad Advertising plc

("Mirriad" or the "Company")

Strategic hires add to Mirriad's growing momentum

Specialists deliver additional impact as adoption drive continues

Mirriad, the leading in-content advertising company, today announces the US-based appointments of Matt Douglas as Head of Programmatic Partnerships, and Zac Reeder as Head of Studio Partnerships.

The pair join Mirriad following the publication of the company's latest whitepaper which highlighted the strong impact in-content advertising has on audience reach and consumer engagement and purchases. 

Also strengthening the team is Adam Gilsenan, who has been hired as Head of UK sales.

As the new Head of Programmatic Partnerships, Matt Douglas will be responsible for developing strategic partnerships and seamlessly integrating partners into the Mirriad platform. He brings vast experience in the programmatic ad space across video, mobile, native and display to Mirriad, having worked at Verizon, Brightroll and 24/7 before it became Xaxis. Matt is based in New York City. 

Zac Reeder joins Mirriad as the Head of Studio, Film, and TV Partnerships and is responsible for expanding Mirriad's content supply from the producer and network side. He brings 20 years of entertainment industry experience in acquisitions, sales, and production to his new role. He began his career at PorchLight, before moving to MarVista Entertainment, and then co-founding the producers' representative firm, Circus Road Films. He subsequently helped launch Hallmark's streaming service, heading-up content strategy and acquisitions, before joining Netflix's global studio features acquisitions team. Most recently, Zac ran his own production and sales company, providing content to companies such as Netflix, HBO, Lionsgate, and Fox Sports. He also executive produced several television projects including "24/7 College Football" for HBO, for which he was nominated for an Emmy in 2019. Zac is based in Los Angeles.

Adam Gilsenan, the new Head of UK Sales, brings over 20 years' experience with tier one media owners including The Independent, The Mail and Future Publishing. Latterly, Adam worked as Chief Revenue Officer for Rezonence in the run-up to its acquisition by YouGov, before going on to co-found an online barter marketplace for businesses and freelancers. Adam is based in London.

Stephan Beringer, CEO of Mirriad, said: "Matt and Zac bring deep US industry expertise to Mirriad in their new roles, and the same is true for Adam who is joining us in the UK to accelerate growth on the advertiser and agency side.

"In-content advertising is the key to unleashing new revenue streams for the entire content industry including traditional broadcasters, film studios and streaming companies. The investment in hiring these industry leaders underlines how we are accelerating along our demand and supply adoption path whilst decisively driving forward our programmatic future."

Matt Douglas, Head of Programmatic Partnerships at Mirriad, said: "As the digital advertising landscape continues to change, it's essential for brands to identify new ways to reach consumers, and Mirriad provides an exceptional option. I'm looking forward to strengthening and deepening the company's relationships with programmatic partners to ensure that Mirriad continues to provide its clients with one of the most progressive solutions in the market." 

Zac Reeder, Head of Studio, Film and TV Partnerships at Mirriad, said: "As a former producer and network executive, I'm thrilled to join the team at Mirriad at a time when their brand integration business is set to explode in the marketplace as advertisers search for new ways to reach viewing audiences who have become increasingly impervious to traditional commercials."

END

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology and platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and China.

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