Programmatic collaboration with Magnite

30 May 2022

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad announces programmatic collaboration with Magnite

New integration will bring scale and automation to the in-content advertising format

Mirriad, the leading in-content advertising company, today announces its collaboration with Magnite, Inc., the world's largest independent sell-side advertising platform, to bring scale and automation to the in-content advertising format via programmatic ad campaigns across multiple platforms, channels and markets.  Under the terms of the contract signed between Mirriad and Magnite, Mirriad will make ad Inventory available for sale via the Magnite platform, which facilitates the programmatic sale of in-content advertising.

This is a pivotal milestone for Mirriad, as it introduces its offering into the digital media ecosystem.

Stephan Beringer, CEO of Mirriad, said: "Our collaboration with Magnite is a momentous step forward in terms of our ability to activate in-content inventory programmatically. By scaling across platforms we can drive more valuable ad inventory, from a broader range of video content, to advertisers and their agencies.  Working with Magnite is a true milestone on our path to scale."

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Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). Upon the publication of this announcement, this inside information is now considered to be in the public domain.

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and China.

About Magnite

Magnite (NASDAQ: MGNI) is the world's largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.