Director Appointment

Mirriad Advertising plc

("Mirriad" or the "Company")

Director Appointment

Mirriad, the leading in-content advertising company, announces the appointment of JoAnna Foyle as a Non-Executive Director, with immediate effect.

Following the recent Board appointments of Nicole McCormack and Lois Day, JoAnna will bring additional sector experience from the advertising industry supply side, having recently served as Senior Vice President, Global Inventory Development and Operations at The Trade Desk. Prior to that, she worked as Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify, and also held executive roles with AOL, Adap.tv, and FreeWheel.

John Pearson, Non-Executive Chairman at Mirriad, said: "JoAnna will make a tremendous addition to the board. Her experience in the US Advertising market and her direct involvement in programmatic buying adds unique value to the board. Her specific sector expertise complements the other recent additions we have made. We are confident that her experience will be invaluable during the next stage of the Company's growth."

Pursuant to Rule 17 and Schedule 2(g) of the AIM Rules for Companies, the following information is disclosed in respect of JoAnna Foyle, aged 46.  

JoAnna Foyle does not hold any shares or options in the Company. There is no further information regarding JoAnna Foyle which is required to be disclosed under the AIM Rules.

END

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). Upon the publication of this announcement, this inside information is now considered to be in the public domain.

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and China.