3 May 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad collaborates with Microsoft to introduce new API

New API facilitates adtech platforms' interoperability with Mirriad's new Fusion technology.

First release within the new cloud and technology collaboration with Microsoft is geared to drive product innovation, improved scale and mutual customer benefits.

Mirriad, the leading in-content advertising company, has worked with Microsoft to build a new API, establishing a roadmap for adopting Microsoft Azure and its AI capabilities for various use-cases.

The Company's new Application Programming Interface (API) is a first release within the collaboration with Microsoft. The resulting interoperability with Mirriad's Fusion technology, which enables dynamic insertions by media partners, is able to support high volumes of real-time data exchange.

In practical terms, this enhanced connectivity between media partners and the wider adtech ecosystem is designed to increase the potential scale of the programmatic advertising opportunity.

Mirriad integrates Microsoft Azure API Management to drive this new functionality and support Mirriad's ability to further integrate with complementary Azure services, quickly and securely building new scalable solutions.

Mirriad will also work with Microsoft on technical briefings and closely align on product roadmaps to exploit the opportunities of the collaboration.  

Stephan Beringer, CEO at Mirriad, said: "Partnering with Microsoft is an important milestone for the further development of our in-content advertising platform, proposition and business.

"Microsoft is a leader in cloud technology, cognitive and generative AI, which are key elements to the new marketing frontier that we're building. The new API is our first release in the collaboration with Microsoft and a main step on our path to scale through automation and integration with the programmatic ecosystem. The wide-ranging agreement with Microsoft can unlock significant benefits and opportunities for both parties as we continue to develop our technical capabilities and scale the creation and delivery of contextually relevant ad experiences in content."

ENDS

About Mirriad

Mirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and Asia.

Enquiries:  

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Via Charlotte Street Partners or Panmure Gordon

Financial Adviser, Nominated Adviser and Joint Broker:

Panmure Gordon

James Sinclair-Ford / Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500 

Financial Communications:

Charlotte Street Partners

Tom Gillingham

Tel: +44 (0) 7741 659021

This announcement contains inside information for the purposes of Article 7 of Regulation (EU) No 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). Upon the publication of this announcement, this inside information is now considered to be in the public domain.