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Mirriad Advertising plc appointed Louis Wakefield, CEO, to its Board with immediate effect on June 26, 2025. Bob Head and Nicole McCormack will step down as Non-Executive Directors on June 30, 2025, while Nic Hellyer will step down as CFO from the Board in the coming months, with One Advisory appointed for finance and company secretarial functions.
| Date | 26 Jun 2025 |
| Time | 07:00:10 |
| Category | Board changes |
| ID | 4491O |
26 June 2025
Mirriad Advertising plc
("Mirriad" or the "Company")
Board Changes
Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, is pleased to announce that further to the announcement made on 13 May 2025 (the "Fundraise Announcement"), Louis Wakefield, CEO, has now been appointed to the Board of the Company ("Board"), with immediate effect.
Mr Wakefield has been with Mirriad for six years and, prior to being appointed as CEO, he was Head of European Sales. He was responsible for overseeing the strong growth the region has seen over the last three years, driving this through increased sales, onboarding new key partners, and the strategic restructuring of contracts with other key partners such as major broadcasters RTL.
In the Fundraise Announcement, the Company advised that in order to reduce costs, two of the non-executive directors have agreed to step down from the Board. Bob Head and Nicole McCormack will step down from the Board on 30 June 2025. In addition, Nic Hellyer, CFO, will be stepping down from Board in the coming months and Mirriad has appointed One Advisory to assist with the Company's finance and company secretarial functions going forward. Nic will remain on the Board for a handover period and further updates will be provided in due course.
Regulatory disclosures
The following information regarding the appointment of Louis Augustus Wakefield (aged 33), is disclosed under Schedule 2(g) of the AIM Rules for Companies.
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Current positions, directorships and/or partnerships: |
Former positions, directorships and/or partnerships (within the last five years): |
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Tortin Germany LLP |
None |
Mr Wakefield holds a total of 240,463 share options over ordinary shares of £0.00001 each in the capital of the Company, of which 157,500 share options can be exercised in three equal tranches on 2 October 2024, 2025 and 2026 at an exercise price of £0.03 and 82,963 share options to be exercised by 19 July 2025 at an exercise price of £0.03.
Save as set out above, Mr Wakefield has confirmed that no further information is required to be disclosed pursuant to the AIM Rules for Companies.
ENDS
For further information please visit www.mirriad.com or contact:
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Mirriad Advertising Plc |
c/o Allenby
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James Black, Chairman Louis Wakefield, Chief Executive Officer Nic Hellyer, Chief Financial Officer |
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Nominated Adviser, Broker & Bookrunner Allenby Capital Limited |
Tel: +44 (0)20 3328 5656 |
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James Reeve/Lauren Wright (Corporate Finance) Guy McDougall/Matt Butlin (Sales and Corporate Broking)
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About Mirriad
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
Mirriad currently operates in Europe and India.