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Mirriad Advertising plc announced that Nic Hellyer stepped down as a director and CFO of the Company. This change is with immediate effect from 25 September 2025, following a handover and a previous announcement made on 26 June 2025.
| Date | 25 Sept 2025 |
| Time | 10:30:00 |
| Category | Board changes |
| ID | 8319A |
25 September 2025
Mirriad Advertising plc
("Mirriad" or the "Company")
Directorate Change
Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that further to the announcement made on 26 June 2025, having completed a suitable handover, Nic Hellyer has stepped down as a director and CFO of the Company with immediate effect.
ENDS
For further information please visit www.mirriad.com or contact:
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Mirriad Advertising plc Louis Wakefield, Chief Executive Officer James Black, Non-executive Chairman
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Tel: +44 (0)20 7884 2530 |
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Nominated Adviser & Broker: Allenby Capital Limited James Reeve / Lauren Wright (Corporate Finance) Guy McDougall / Matt Butlin (Sales and Corporate Broking) |
Tel: +44 (0)20 3328 5656 |
About Mirriad
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
Mirriad currently operates in the Europe and India.