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On 14 October 2025, Mirriad Advertising plc published a non-regulatory video featuring its CEO, Louis Wakefield. The video discusses recent business developments and the company's outlook, referencing updates from its interim results, and includes examples of Mirriad's in-content advertising solution from UK and North American TV shows. The video is available on the company's website.
REACH - non-regulatory announcement
14 October 2025
Mirriad Advertising plc
("Mirriad" or the "Company")
CEO video presentation
Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, has published a video with the Company's CEO, Louis Wakefield, in which he discusses recent developments and outlook for the business as updated in the Company's interim results:
The video includes examples of Mirriad's in content advertising solution being used in recent UK and North American TV shows and can also be viewed on the Company's website at www.mirriad.com.
ENDS
For further information please visit www.mirriad.com or contact:
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Mirriad Advertising plc Louis Wakefield, Chief Executive Officer James Black, Non-executive Chairman
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Tel: +44 (0)20 7884 2530 |
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Nominated Adviser & Broker: Allenby Capital Limited James Reeve (Corporate Finance) Matt Butlin / Lauren Wright (Sales and Corporate Broking) |
Tel: +44 (0)20 3328 5656 |
About Mirriad
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
Mirriad currently operates in the Europe and India.
About Reach announcements
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