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THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE UK VERSION OF REGULATION (EU) NO 596/2014 WHICH FORMS PART OF UK LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018, AS AMENDED. UPON THE PUBLICATION OF THIS ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN.

FOR IMMEDIATE RELEASE

20^th June 2025

Mulberry Group plc

Proposed £20 million fundraising

and

Trading update

Mulberry Group plc (AIM: MUL) ("Mulberry" or the "Company" and, together with its subsidiary undertakings, the "Group"), the British luxury lifestyle brand, today announces that it is intending to raise £20 million of additional capital to help fund its growth strategy and to meet the Group's medium term revenue, profitability and cash generation targets (the "Fundraising").

The Company also announces an update on trading including the outturn for the 52 weeks ended 29 March 2025 ("FY25").

THE FUNDRAISING

Strategy update and reasons for the Fundraising

The Company, led by Chief Executive Andrea Baldo and a new management team, is currently progressing a transformation plan in order to capitalise on the Group's strengths and return it to profitability. Stated medium term goals for the Company are annual revenues of £200 million and an earnings before interest and tax margin of 15 per cent.

Key elements of this strategy - "Back to the Mulberry spirit" - were set out in the Company's announcement of 30 January 2025 and its initial focus included simplifying and streamlining the Company's operations to reduce the cost base, refreshing the Company's brand platform, and leveraging creativity and customer insights to deepen connections and drive demand.

The board of directors of the Company (the "Board") confirm that the Company is making good progress on delivering to this plan and has already effected the following:

Following a post FY25 year-end review by the executive management, and in light of an even more challenging trading environment seen at a macro level, the Board has concluded that the Company will require additional capital to fund its growth strategy and achieve its desired financial targets. 

The Company has requested HSBC UK Bank plc ("HSBC"), and HSBC has agreed, to relax the minimum liquidity covenant contained within the facilities agreement with the Company for an agreed period through to the completion of the Fundraising, currently expected to be in July 2025. The relaxation of this covenant will release approximately £6.5 million in short-term liquidity to the Company. Separately, an affiliate of Challice Limited ("Challice"), the majority shareholder of the Company, has entered into a cash backed guarantee of £6.5 million (the "Guarantee") directly with HSBC matching the increased covenant headroom. For the avoidance of doubt, no fee or other reimbursement is payable to Challice or any of its affiliates by the Company for the purposes of the Guarantee. Challice has agreed with HSBC that the Guarantee will terminate upon completion of any fundraising by the Company.

Use of the Fundraising proceeds

The Board believes that targeted investment is key to unlocking future growth. Following completion of the Fundraising, investment priorities of the Board will include:

The Board believes that the proceeds of the Fundraising will provide sufficient capital to enable the Company to become cash flow positive.

Details of the Fundraising

The Board notes that Challice has confirmed that it would be willing to underwrite the Fundraising in full if required.

However, believing that the Company's prospects are stronger if both its major shareholders are supportive of the Fundraising and noting that any issue of new equity requires the approval of both parties, the Board has been engaging with, Challice and Frasers Group plc ("Frasers"), in order to reach agreement on the final structure and terms of the Fundraising. Whilst these discussions are ongoing, the Board notes that it may not be possible for all parties to agree fully on the structure of the Fundraising, in which case the Board, or an independent committee thereof, will conclude on the most appropriate structure for the Company.

It is anticipated that completion of the Fundraising will occur contemporaneously with the publication of the Company's FY25 report and accounts, which is currently expected to be in July 2025.

As both Challice and Frasers are "substantial shareholders" as defined by the AIM Rules for Companies published by the London Stock Exchange (the "AIM Rules"), any participations by Challice and / or Frasers in the Fundraising are expected to constitute related party transactions in accordance with the AIM Rules.

TRADING UPDATE

The Company also announces that for FY25, it expects to report revenues in the region of £120 million (2024: £152.8 million) and an underlying loss before tax in the region of £23 million (2024: £22.6 million). These results remain subject to audit. The FY25 audit process is underway and, as stated above, the Company currently expects to publish its audited FY25 results in July 2025.

Trading in the 11 weeks since the FY25 year end has been in line with the Board's expectations. The Board does not expect material overall revenue growth in the current financial year.

In line with the Company's strategy, the Board has taken action to reduce the Company's cost base and identified and implemented approximately £5.9 million of annualised gross cost savings, establishing a lower and more sustainable cost structure for the future. In addition, the Company will continue optimising its store estate and enhancing operational efficiencies.

ANDREA BALDO, CHIEF EXECUTIVE OFFICER COMMENTED:

"When I outlined our strategy in January, I set out a clear two-phased approach. In the near term, we are firmly in turnaround mode - focused on rebuilding profitability and gross margin, while strategically investing in brand building initiatives.

Since then, we've taken decisive steps to improve performance and lay the groundwork for sustainable growth. These include securing UK distribution deals with Flannels and John Lewis, expanding international reach through new doors in Nordstrom (US) and David Jones (AU), and enhancing our product offer by growing our icon families in full price stores and optimising our inventory levels for outlet stores.

We've refreshed the executive team, aligned talent to our revised strategy, and launched a new brand campaign to drive customer engagement. Operationally, we've enhanced customer service through a new incentive model linked to in-store conversion, improved relationships with our supply chain partners and built a robust wholesale pipeline for FY26. Alongside this, we've taken action to reduce costs - restructuring head office and exiting unprofitable stores - delivering a lower run-rate cost base into FY26.

Following our year-end review, the Board and I are confident that, with additional funding, we can accelerate momentum and deliver against our targets at pace."

FOR FURTHER DETAILS PLEASE CONTACT: 

This Announcement should be read in its entirety. In particular, you should read and understand the information provided in the "Important Notices" section of this Announcement.

The person responsible for arranging the release of this Announcement on behalf of the Company is Billie O'Connor, a director of the Company.

IMPORTANT NOTICES:

This Announcement or any part of it is for information purposes only and does not constitute or form part of any offer to issue or sell, or the solicitation of an offer to acquire, purchase or subscribe for, any securities in the United States, Australia, Canada, the Republic of South Africa or Japan or any other jurisdiction in which the same would be unlawful.

This Announcement has been issued by, and is the sole responsibility of, the Company. No person has been authorised to give any information or to make any representations other than those contained in this Announcement and, if given or made, such information or representations must not be relied on as having been authorised by the Company.

This Announcement may include statements that are, or may be deemed to be, "forward-looking statements". These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes", "estimates", "plans", "projects", "anticipates", "expects", "intends", "may", "will", "would" or "should" or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include matters that are not historical facts. They appear in a number of places throughout this Announcement and include statements regarding the Board's current intentions, beliefs or expectations concerning, among other things, the Company's results of operations, financial condition, liquidity, prospects, growth, strategies, and the Company's markets. By their nature, forward-looking statements involve risk and uncertainty because they relate to future events and circumstances. Actual results and developments could differ materially from those expressed or implied by the forward-looking statements. Forward-looking statements may and often do differ materially from actual results. Any forward-looking statements in this Announcement are based on certain factors and assumptions, including the Board's current view with respect to future events and are subject to risks relating to future events and other risks, uncertainties and assumptions relating to the Company's operations, results of operations, growth strategy and liquidity. Whilst the Board consider these assumptions to be reasonable based upon information currently available, they may prove to be incorrect. Save as required by applicable law, the AIM Rules for Companies or the Disclosure Guidance and Transparency Rules of the Financial Conduct Authority (the "FCA"), the Company undertakes no obligation to release publicly the results of any revisions to any forward-looking statements in this Announcement that may occur due to any change in the Board's expectations or to reflect events or circumstances after the date of this Announcement.

Houlihan Lokey UK Limited ("Houlihan Lokey"), which is authorised and regulated by the FCA in the United Kingdom, is acting exclusively for the Company and no one else in connection with the Fundraising, and Houlihan Lokey will not be responsible to anyone other than the Company for providing the protections afforded to clients of Houlihan Lokey or for providing advice in relation to the Fundraising or any other matters referred to in this Announcement. Neither Houlihan Lokey nor any of its affiliates owes or accepts any duty, liability, or responsibility whatsoever (whether direct or indirect, whether in contract, in tort, under statute or otherwise) to any person who is not a client of Houlihan Lokey in connection with the matters referred to in this Announcement, any statement contained herein or otherwise.

Houlihan Lokey's responsibilities as the Company's nominated adviser under the AIM Rules for Nominated Advisers published by the London Stock Exchange are owed solely to the London Stock Exchange and are not owed to the Company or to any director of the Company or to any other person.

Peel Hunt LLP ("Peel Hunt") is authorised and regulated by the FCA in the United Kingdom and is acting exclusively for the Company and no one else in connection with the Fundraising, and Peel Hunt will not be responsible to anyone other than the Company for providing the protections afforded to its clients or for providing advice in relation to the Fundraising or any other matters referred to in this Announcement.

No representation or warranty, express or implied, is or will be made as to, or in relation to, and no responsibility or liability is or will be accepted by the Houlihan Lokey, Peel Hunt or any of their respective affiliates, agents, directors, officers, consultants, partners or employees as to, or in relation to, the accuracy or completeness of this Announcement or any other written or oral information made available to or publicly available to any interested party or its advisers, and any liability therefor is expressly disclaimed.

Neither the content of the Company's website nor any website accessible by hyperlinks on the Company's website is incorporated in, or forms part of, this Announcement.